Drivers of digital video or audio content purchases in the UK 2024| ��ƽ��

Drivers of digital video or audio content purchases in the UK as of December 2024

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Number of respondents

3,554 respondents

Age group

18-64 years

Special properties

respondents who pay for digital video content, a TV subscription, digital music content, or podcasts

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Why do you pay for digital video content, a TV subscription (cable / satellite), digital music content, or podcasts?"

If you need more information, you can have a look at the Consumer ��ƽ�� Methodology.

Citation formats

When asked about "Drivers of digital video or audio content purchases", most UK respondents pick "To access a great variety of content" as an answer. ** percent did so in our online survey in 2024.
Looking to gain valuable insights about consumers of various digital video platforms worldwide? Check out our reports about video-on-demand platforms worldwide. These reports offer the readers a comprehensive overview of users of digital video services: who they are; what they like; what they think; and how to reach them.