UK top YouTube search queries 2025| ��ƽ��

Top YouTube search queries in the United Kingdom (UK) in 2025 (index value)

Characteristic	Index rating
How to	100
Song	83
Songs	54
Music	42
Baby	27
News	25
ASMR	22
Minecraft	21
Roblox	17
Fortnite	15
Funny	14
Football	14
Be	12
Peppa Pig	12
Sidemen	11
Podcast	11
YouTube	11
Karaoke	10
TikTok	9
Cat	9

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Release date

November 2025

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Region

United Kingdom

Survey time period

July 1, 2024 to June 30, 2025

Supplementary notes

According to the source, "Google does not publish absolute search volumes, but the 'index vs top query' column shows relative search volumes for each query compared with the search volume of the top query."

Additionally: "Google trends uses dynamic sampling, so rank order and index values may vary depending on when the tool is accessed, even for the same time period."

Citation formats

“How to” was the leading YouTube search query in the United Kingdom in 2025, receiving an index score of 100. The term “song” ranked second with a score of 83, indicating that it achieved 83 perccent of the search volume of the top query.

YouTube Music service in the UK

Despite users relying on YouTube for music and entertainment, Spotify and Amazon Music reported higher brand awareness from UK consumers, while iTunes and YouTube Music were well-known by 85 percent of users. According to a survey conducted in 2023, 55 percent of respondents reported using YouTube audio streaming services monthly, while 42 percent reported having used the audio service at least weekly.

To go or not to go Premium?

YouTube premium launched in November 2014 as YouTube Red. The premium tier allowed users to experience the platform ads-free and in offline mode. According to a survey of UK consumers conducted in June 2023, YouTube Premium was a subscription service used by only 13 percent of respondents, while Amazon Prime services, Netflix, and Disney+ were the most used streaming subscription services. Among those who subscribed to YouTube Premium, 56 percent reported doing so because they wanted to watch what they wanted when they wanted. For 53 percent of respondents, the premium YouTube tier added higher image and sound quality, while around 50 percent of respondents reported thinking it was good value for money.