Daniel Slotta
Research expert covering Greater China
Ipsos - statistics & facts
Headquartered in Paris, France, Ipsos is a global market research and consulting firm with over 100 offices in 90 countries. The revenue of Ipsos reached 4.44 billion U.S. dollars in 2024. The company specializes in four main segments: marketing research, media and advertising research, client and employee relationship management, and opinion and social research. Out of the leading market research companies worldwide, Ipsos were seventh in the list when ranked by global research revenue. Their main industry competitors have been Nielsen Holdings, Gartner Inc., and IQVIA, as these firms have dominated the global market by some distance. The research revenue of IQVIA, for example, was 6.16 billion U.S. dollars in 2024.
