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With about ** procedures in 2022, eyelid surgeries dominated the cosmetic surgery market in Japan. Other popular procedures were facelifts, fat grafting from the face, rhinoplasty as well as liposuction.

Growth of the aesthetic medicine market in Japan

The aesthetic medicine market in Japan has experienced significant expansion, reaching around *** billion Japanese yen in 2022. This growth is evident in both surgical and non-surgical procedures. The ratio of non-surgical procedures surpassed that of surgical procedures, likely due to more affordable prices of non-surgical procedures as well as increased product portfolios and hesitancy toward painful treatments. While eyelid surgeries and facelifts top the list of surgical interventions, Botox injections, hair removal, and chemical peelings lead the way for non-surgical treatments.

Trends in weight loss procedures

Liposuction has remained a popular procedure among Japanese adults seeking body modification as the figure has almost tripled in recent years. Main reasons to undergo liposuction were the ability to physically remove fat as well as losing body weight in a short period of time. 
Japan has one of the lowest overweight rates among OECD countries, with only around ** percent of Japanese women being considered overweight. Low obesity rates lower the risk of some weight-related diseases such as diabetes. On the other hand, the popularity of the term “Cinderella weight” on social media has sparked debates about unhealthy and unrealistic body weight goals, especially among young Japanese women. Aesthetic standards such as double eyelids and slender bodies are constantly reinforced by representations of sruch norms in the media.