Key insights
- Revenue of the global home & laundry care market
- bn USD

Detailed statistics
Revenue in the home & laundry care market worldwide 2018-2031
- Global household penetration rate of Clorox
- %

Detailed statistics
Household penetration rates of the leading home care brands worldwide 2024
- Leading household/personal care companies worldwide
- LVMH Louis Vuitton Moet Hennessy

Detailed statistics
Sales of the leading household/personal care companies worldwide 2026
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Current statistics on this topic
Recommended statistics
Household and personal care market overview
7
- Revenue in the home & laundry care market worldwide 2018-2031
- Revenue of the global household cleaners market from 2018 to 2031
- Revenue in the beauty & personal care market worldwide 2018-2030, by country
- Sales of home care products in the United States in 2025, by type
- Sales of household cleaner products in the United States in 2024, by type
- Sales of laundry care products in the United States in 2024, by product type
- Sales of bleach in the United States 2024-2025, by product type
Household and personal care market overview
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Revenue in the home & laundry care market worldwide 2018-2031

Revenue in the home & laundry care market worldwide 2018-2031
Revenue in the home & laundry care market worldwide from 2018 to 2031 (in billion U.S. dollars)
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Revenue of the global household cleaners market from 2018 to 2031

Revenue of the global household cleaners market from 2018 to 2031
Household cleaners revenue worldwide from 2018 to 2031 (in billion U.S. dollars)
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Revenue in the beauty & personal care market worldwide 2018-2030, by country

Revenue in the beauty & personal care market worldwide 2018-2030, by country
Revenue in the beauty & personal care market worldwide from 2018 to 2030, by selected country (in billion U.S. dollars)
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Sales of home care products in the United States in 2025, by type

Sales of home care products in the United States in 2025, by type
Home care sales in the United States in 2025, by product type (in million U.S. dollars)
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Sales of household cleaner products in the United States in 2024, by type

Sales of household cleaner products in the United States in 2024, by type
Household cleaners sales in the United States in 2024, by product type (in million U.S. dollars)
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Sales of laundry care products in the United States in 2024, by product type

Sales of laundry care products in the United States in 2024, by product type
Laundry care sales in the United States in 2024, by product type (in million U.S. dollars)
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Sales of bleach in the United States 2024-2025, by product type

Sales of bleach in the United States 2024-2025, by product type
Bleach sales in the United States from 2024 to 2025, by product type (in million U.S. dollars)
Company figures
8
- The Clorox Company revenue 2011-2025
- The Clorox Company gross profit 2011-2024
- Global sales of The Clorox Company 2025, by segment
- Global sales share of The Clorox Company 2024, by product line
- Global sales share of The Clorox Company 2025, by category
- Global R&D costs of The Clorox Company 2011-2025
- The Clorox Company employees 2011-2024
- Global advertising costs of The Clorox Company 2011-2025
Company figures
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The Clorox Company revenue 2011-2025

The Clorox Company revenue 2011-2025
Revenue of The Clorox Company from 2011 to 2025 (in million U.S. dollars)
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The Clorox Company gross profit 2011-2024

The Clorox Company gross profit 2011-2024
Gross profit of The Clorox Company from 2011 to 2024 (in million U.S. dollars)
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Global sales of The Clorox Company 2025, by segment

Global sales of The Clorox Company 2025, by segment
Sales of The Clorox Company worldwide in 2025, by segment (in million U.S. dollars)
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Global sales share of The Clorox Company 2024, by product line

Global sales share of The Clorox Company 2024, by product line
Sales share of The Clorox Company worldwide in 2024, by product line
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Global sales share of The Clorox Company 2025, by category

Global sales share of The Clorox Company 2025, by category
Sales share of The Clorox Company worldwide in 2025, by product category
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Global R&D costs of The Clorox Company 2011-2025

Global R&D costs of The Clorox Company 2011-2025
Research and development expenditure of The Clorox Company worldwide from 2011 to 2025 (in million U.S. dollars)
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The Clorox Company employees 2011-2024

The Clorox Company employees 2011-2024
Employees of The Clorox Company from 2011 to 2024
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Global advertising costs of The Clorox Company 2011-2025

Global advertising costs of The Clorox Company 2011-2025
Advertising expenditure of The Clorox Company worldwide from 2011 to 2025 (in million U.S. dollars)
Leading household care brands
6
- Most chosen home care brands worldwide in 2024, by consumer reach points
- Household penetration rates of the leading home care brands worldwide 2024
- Leading home care brands' household penetration rate in Europe 2024
- Most popular household and personal care brands among women in the U.S. Q1 2026
- Most popular household and personal care brands among men in the U.S. Q1 2026
- U.S.: consumer satisfaction in cleaning and personal care companies 2022-2023
Leading household care brands
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Most chosen home care brands worldwide in 2024, by consumer reach points

Most chosen home care brands worldwide in 2024, by consumer reach points
Leading 20 home care brands worldwide in 2024, by household reach (in million Consumer Reach Points)
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Household penetration rates of the leading home care brands worldwide 2024

Household penetration rates of the leading home care brands worldwide 2024
Leading home care brands' household penetration rates worldwide in 2024
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Leading home care brands' household penetration rate in Europe 2024

Leading home care brands' household penetration rate in Europe 2024
Household penetration rate of leading home care brands in Europe in 2024
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Most popular household and personal care brands among women in the U.S. Q1 2026

Most popular household and personal care brands among women in the U.S. Q1 2026
Most popular household and personal care brands among women in the United States in the 1st quarter of 2026
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Most popular household and personal care brands among men in the U.S. Q1 2026

Most popular household and personal care brands among men in the U.S. Q1 2026
Most popular household and personal care brands among men in the United States in the 1st quarter of 2026
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U.S.: consumer satisfaction in cleaning and personal care companies 2022-2023

U.S.: consumer satisfaction in cleaning and personal care companies 2022-2023
Consumer satisfaction in cleaning and personal care companies in the United States in 2022 and 2023 (index score)
Competitors
8
- Beiersdorf worldwide revenue 2001 to 2025
- Net sales of Church & Dwight worldwide 2009-2025
- Colgate-Palmolive revenue 2011-2025
- Revenue, operating profit (EBIT) and net income of Henkel worldwide 2006-2025
- Johnson & Johnson revenue 2005-2025
- Kimberly-Clark revenue 2008-2024
- Procter & Gamble (P&G) revenue 2012-2025
- Unilever revenue 2007-2025
Competitors
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Beiersdorf worldwide revenue 2001 to 2025

Beiersdorf worldwide revenue 2001 to 2025
Annual revenue of Beiersdorf worldwide from 2001 to 2025 (in billion euros)
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Net sales of Church & Dwight worldwide 2009-2025

Net sales of Church & Dwight worldwide 2009-2025
Net sales of Church & Dwight worldwide from 2009 to 2025 (in million U.S. dollars)
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Colgate-Palmolive revenue 2011-2025

Colgate-Palmolive revenue 2011-2025
Revenue of Colgate-Palmolive from 2011 to 2025 (in million U.S. dollars)
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Revenue, operating profit (EBIT) and net income of Henkel worldwide 2006-2025

Revenue, operating profit (EBIT) and net income of Henkel worldwide 2006-2025
Revenue, operating profit (EBIT) and net income of Henkel worldwide from 2006 to 2025 (in million euros)
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Johnson & Johnson revenue 2005-2025

Johnson & Johnson revenue 2005-2025
Revenue of Johnson & Johnson from 2005 to 2025 (in million U.S. dollars)
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Kimberly-Clark revenue 2008-2024

Kimberly-Clark revenue 2008-2024
Revenue of Kimberly-Clark from 2008 to 2024 (in million U.S. dollars)
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Procter & Gamble (P&G) revenue 2012-2025

Procter & Gamble (P&G) revenue 2012-2025
Revenue of Procter & Gamble (P&G) from 2012 to 2025 (in billion U.S. dollars)
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Unilever revenue 2007-2025

Unilever revenue 2007-2025
Revenue of Unilever from 2007 to 2025 (in million euros)
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