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Household cleaners revenue worldwide from 2018 to 2031 (in billion U.S. dollars)

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Data provided by ÌÇÐÄÆƽâ°æ Market Outlooks are estimates

The Household Cleaners segment covers all consumables for cleaning of surfaces, windows and toilets. Special cleaning agents, such as beeswax, auxiliary products for cleaning such as mops and brooms, products sold in wholesale quantities and household cleaning services are not included. Household cleaning detergents are the second most important segment in the Home and Laundry Care market.

All figures are estimate. A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Market Outlook.

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Revenue of the global household cleaners market from 2018 to 2031

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2026

In 2025, the global household cleaners market was valued at about  billion U.S. dollars. The value of this specific market has been expanding in recent years and is estimated to keep growing, reaching roughly billion U.S. dollars by 2031. 

Market value by product type

Both surface cleaners and dishwasher products had a global market value in excess of **** billion U.S. dollars in 2019. Each of the product categories is projected to attain a market value of close to ** billion U.S. dollars in 2025. The market value of toilet cleaners and other products is likewise set to increase in the coming years.

Cleaning products: consumer behavior

In the United States, approximately *** U.S. dollars were spent on housekeeping supplies per consumer unit in 2018. Annual housekeeping expenditures have increased by close to hundred U.S. dollars when compared to 2016 and earlier years. Some of world’s leading home care brands in 2018 included Sunlight, Tide, Surf, and Ariel.

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Statistics on " Household cleaning products brands: Tide & Febreze "

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Consumer behavior

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Key figures of Tide & Febreze

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Market overview

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Competitors

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Topics

Household cleaning and laundry products market worldwideCleaning products industry in the U.S.Procter & GambleHenkelBeiersdorf
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