*Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology .
Ìý Date of release is date of access.
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Most chosen home care brands worldwide in 2024, by consumer reach points
In 2024, OMO was the leading home care brand worldwide, with approximatelyÌý**** consumer reach points. Sunlight ranked in second place, with over **** consumer reach points.
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Kantar Worldpanel. (December 11, 2025). Leading 20 home care brands worldwide in 2024, by household reach (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 home care brands worldwide in 2024, by household reach (in million Consumer Reach Points)." Chart. December 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. (2025). Leading 20 home care brands worldwide in 2024, by household reach (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel. "Leading 20 Home Care Brands Worldwide in 2024, by Household Reach (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2025, /statistics/945312/most-chosen-home-care-brands-worldwide/
Kantar Worldpanel, Leading 20 home care brands worldwide in 2024, by household reach (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/945312/most-chosen-home-care-brands-worldwide/ (last visited July 30, 2026)
Leading 20 home care brands worldwide in 2024, by household reach (in million Consumer Reach Points) [Graph], Kantar Worldpanel, December 11, 2025. [Online]. Available: /statistics/945312/most-chosen-home-care-brands-worldwide/
