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Love in the U.S.

Statistics report on love in the United States

This report presents data on love in the United States. The first chapter gives an overview on belief in love, and marriage rates. Afterwards, this report focuses on dating, in particular online dating, relationships, and Valentine's Day in the United States.

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Table of contents

Overview

5
  • Basic Statistic Share of Americans who are in love in 2019
  • Basic Statistic Share of Americans who believe in true love in 2019
  • Premium Forecast Attitudes towards love and relationships in the U.S. 2019
  • Premium Statistic Number of marriages in the U.S. 1990-2023
  • Premium Statistic Marriage rate in the U.S. 1990-2023

Online dating

9
  • Premium Statistic Number of users of online dating in the U.S. 2019-2029
  • Basic Statistic U.S. adults who have ever used online dating services 2022
  • Premium Statistic U.S. adults who have ever used online dating services 2022, by sexual orientation
  • Premium Statistic U.S. adults who have ever used online dating services 2022, by gender
  • Premium Forecast Fee-based online dating usage in the U.S. 2025
  • Premium Forecast Online dating usage by brand in the U.S. 2025
  • Premium Statistic Most popular dating apps in the U.S. 2026, by number of downloads
  • Premium Statistic U.S. adults who met their current partner on a dating site or app 2022, by age group
  • Premium Statistic U.S. adults currently partnered via a dating site or app 2022, by sexual orientation

Relationships

7
  • Premium Statistic Number of hookups in college in the United States 1910-2020, by gender
  • Premium Statistic Sexual frequency in the United States 2021, by relationship status
  • Premium Statistic Respondents who have admitted to infidelity in the United States 1960-2021
  • Premium Statistic People who admitted to cheating on their current partner in the U.S. 1960-2021
  • Premium Statistic Share of breakups that were messy in the United States 2022
  • Premium Statistic Share of how a relationship ended in the United States 2022, by gender
  • Premium Statistic Method by which a relationship ended in the United States 2022

Valentine's Day celebration

6
  • Premium Statistic Plans to celebrate Valentine's Day in the U.S. 2007-2026
  • Basic Statistic Share of consumers buying Valentine's Day gifts in the United States 2021, by gender
  • Premium Statistic Leading Valentine's Day plans among U.S. consumers 2022
  • Premium Statistic Gifts Americans are planning to purchase for Valentine's Day by age 2022
  • Premium Statistic Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age
  • Premium Statistic Where Americans plan to shop for Valentine's Day gifts 2026

Valentine's Day spending

5
  • Basic Statistic U.S. Valentine's Day sales 2009-2026
  • Premium Statistic Planned spend among Americans on Valentine's Day 2009-2026
  • Premium Statistic U.S. Valentine's Day planned spending by category 2026
  • Premium Statistic Valentine's Day total planned spending on gifts in the U.S. by recipient 2026
  • Premium Statistic Valentine's Day e-commerce spending change in the U.S. 2023, by segment
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