Online dating: Grindr users in Germany

Consumer ��ƽ�� report

This report offers the reader a comprehensive overview of Grindr users in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Grindr users in Germany (''brand users'') against German online dating users in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the ��ƽ�� Consumer ��ƽ�� Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Description
Content

Selected insights on online dating: Grindr users in Germany

The share of online dating users using Grindr grew by 5 percentage points since 2021
Grindr is more popular among Millennials than other online dating services
Grindr has more male than female users
A relatively high share of Grindr users have a college degree
A happy relationship is less important to Grindr users than to other online dating users

Overview

Introduction

Management summary

Brand usage
Key insights

Demographic Profile

Generations
Gender
Education
Income
Household classification
Type of community
LGBTQ+

Consumer lifestyle

Life values
Main interests
Hobbies & leisure activities
Sports activities
Sports followed

Consumer attitudes

Attitudes towards traveling
Innovation adoption
Challenges facing the country
Politics

Marketing touchpoints

Social media usage
Media usage by channel
Digital advertising touchpoints
Non-digital advertising touchpoints

Appendix

Consumer ��ƽ�� Global survey
Authors

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