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Men's shaving in the U.S.

Statistics report on men's shaving in the U.S.

This report presents a range of statistics and facts about the men's shaving market in the United States. The first two chapters offer an overview of the global and U.S. shaving markets. The third chapter focuses on consumer behavior and preferences, and is followed by statistics on leading brands and a final chapter including financial information of the leading companies in the market.

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Table of contents

Global market overview

4
  • Premium Statistic Beauty and personal care market value worldwide 2018-2030, by segment
  • Premium Forecast Revenue of the shaving beauty & personal care industry worldwide 2018-2031
  • Premium Forecast Revenue change of the shaving market worldwide 2019-2031
  • Premium Forecast Average revenue per capita of the shaving market worldwide 2018-2031

U.S. market

7
  • Premium Forecast Revenue in the beauty & personal care market in the United States 2018-2031
  • Premium Forecast Revenue of the shaving beauty & personal care industry in the United States 2018-2031
  • Premium Statistic Health and personal care store monthly sales in the U.S. 2017-2024
  • Premium Statistic Dollar sales of personal care products in U.S. C-stores 2025, by product type
  • Premium Statistic U.S. shaving lotion and men's fragrances unit sales by type 2025
  • Premium Statistic U.S. shaving lotion and men's fragrance dollar sales by type 2025
  • Premium Statistic Average price of men's fragrance products in the U.S. 2025, by type

Consumer behavior

6
  • Premium Statistic Leading destinations for personal care purchases among men in the U.S. 2022
  • Basic Statistic Most purchased beauty products among men in the U.S. 2022, by product category
  • Premium Statistic Most purchased personal care and shaving products among men in the U.S. 2022
  • Premium Statistic U.S. household expenditure on shaving needs 2007-2022
  • Premium Statistic U.S. household expenditure on cosmetics, perfume and bath products 2010-2024
  • Premium Statistic Attitudes towards shavers & razors among men in the United States 2025

Leading brands

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  • Premium Statistic Brand value of the leading FMCG brands worldwide 2025
  • Premium Statistic Brand value of the leading personal care brands worldwide 2026
  • Premium Statistic Most popular skincare and cosmetics brands among men in the U.S. Q1 2026
  • Premium Forecast Most well-known shavers & razors brands in the United States 2025
  • Premium Forecast Loyalty to shavers & razors among men in the U.S. 2025, by brand
  • Premium Forecast Gillette brand profile in the United States 2025
  • Premium Statistic Global brand value of Gillette from 2016 to 2025

Key company's financial data

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  • Premium Statistic Procter & Gamble (P&G) revenue 2012-2025
  • Premium Statistic Procter & Gamble's net sales worldwide 2014-2025, by business segment
  • Premium Statistic Panasonic's revenue 2009-2024
  • Premium Statistic Panasonic Holdings' sales FY 2025, by segment
  • Premium Statistic Reckitt Benckiser revenue 2010-2025
  • Premium Statistic Net revenue of Reckitt Benckiser worldwide 2025, by category
  • Premium Statistic Unilever: beauty & wellbeing segment quarterly sales growth globally 2024
  • Basic Statistic Unilever: personal care segment quarterly sales growth globally 2024
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