Gymshark - statistics & facts
The UK headquartered Gymshark’s story can be traced back to the garage of its founder and CEO, Ben Francis, who started the brand as a small screen-printing operation in 2012. Since then, the Gymshark brand has grown significantly, using social media and fitness influencers to leverage their reach to both gym enthusiasts and casual gym-goers alike. Today, Gymshark only has four physical locations, functioning primarily as a direct-to-consumer (D2C) online brand that operates in over 180 countries worldwide.
While the majority of Gymshark’s revenue is generated throughout the rest of the European continent, a significant portion of it is still contributed by its home market of the UK. In 2024, the company’s best-performing year to date, the European revenue of Gymshark reached 145.7 million British pounds, while UK revenue trailed behind at 136.5 million pounds.
Ultimately, Gymshark is far from losing its hard-earned market position. The brand remains massively successful and has since promised to continue growing the business and improving profitability with clear plans for the future.
What’s working out
In 2020, Gymshark achieved unicorn status after securing an investment of 200 million British pounds from General Atlantic that allowed the company to reach a total valuation of over one billion British pounds. Simultaneously, this milestone helped to solidify the brands position as a major player in the sportswear market, allowing Gymshark to hold its own against household names like Nike and Adidas. Gymshark’s website and its mobile app consistently reach millions of shoppers each month globally.While the majority of Gymshark’s revenue is generated throughout the rest of the European continent, a significant portion of it is still contributed by its home market of the UK. In 2024, the company’s best-performing year to date, the European revenue of Gymshark reached 145.7 million British pounds, while UK revenue trailed behind at 136.5 million pounds.
Pushing limits
While social media, limited-edition collections, and exclusive events like the Gymshark Lifting Club help to enhance the brand’s appeal to both loyal and potential consumers, these campaigns don’t have all the answers on how to maximize growth. A claim from Gymshark’s CEO declared 2024 would be their biggest year ever after unprecedented success in 2023, and despite 2024 presenting an array of new challenges for Gymshark that ultimately resulted in staff cuts and offices closed in foreign markets, the company's revenue has never been higher.Ultimately, Gymshark is far from losing its hard-earned market position. The brand remains massively successful and has since promised to continue growing the business and improving profitability with clear plans for the future.
