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D2C e-commerce in the United States

Statistics report on direct-to-consumer e-commerce in the United States

The direct-to-consumer (D2C) sales channel is disrupting the e-commerce industry. More than ever, companies build, market, sell and ship their products themselves, without intermediaries. This report provides key statistics on the potential and development of the direct-to-consumer segment in the United States. The report also offers insights into consumers’ preferences while purchasing directly from manufacturers.

Table of contents

Overview

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  • Basic Statistic Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
  • Premium Statistic Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2025
  • Premium Statistic Distribution of mostly digital-only D2C brands in 2022, by macro-region
  • Premium Statistic Online beauty sales of D2C retailers in the U.S. 2020-2022, by type
  • Premium Statistic Highest valued e-commerce startup companies globally 2026
  • Premium Statistic Highest valued e-commerce startup companies in the U.S. 2026

Leading players

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  • Premium Statistic D2C e-commerce public companies 2024
  • Basic Statistic Revenue share of lululemon worldwide 2012-2025, by sales channel
  • Premium Forecast lululemon.com: GMV share 2024, by country
  • Premium Statistic NIKE Direct revenue share worldwide 2019-2025
  • Premium Statistic Fanatics.com e-commerce net sales 2016-2026
  • Premium Forecast Crocs.com e-commerce net sales 2014-2025
  • Premium Forecast Carters.com e-commerce net sales 2014-2025

Consumer behavior

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  • Premium Forecast D2C e-commerce websites preference in the U.S. 2023, by generation
  • Premium Forecast D2C e-commerce websites preference in the U.S. 2023, by region
  • Premium Statistic Preferred delivery times for D2C purchases in the U.S. 2022
  • Premium Statistic D2C subscription consumer loyalty in the U.S. 2022
  • Premium Statistic Delivery costs likely to deter D2C shoppers in the U.S. 2022
  • Premium Statistic Most wanted e-commerce innovations in the U.S. 2023, by generation

E-commerce platforms

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  • Premium Statistic E-commerce software market share in the U.S. 2025
  • Premium Statistic Shopify gross merchandise value (GMV) in the U.S. 2020-2024
  • Premium Statistic Number of Shopify online stores 2025, by country
  • Premium Statistic Shopify revenue 2015-2025
  • Premium Statistic Shopify and WooCommerce market shares by top websites 2023
  • Premium Statistic Number of online stores running on WooCommerce 2024, by category
  • Premium Statistic Squarespace annual revenue 2020-2023, by segment

D2C order fulfillment

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  • Premium Statistic Distribution share of e-commerce fulfillment costs in the U.S. 2023
  • Premium Statistic Best practices to improve order-processing speed in the U.S. 2023
  • Premium Statistic Actions taken for stock-keeping-units (SKUs) sold online in the U.S. 2022
  • Premium Statistic Sustainable logistics priorities among SMEs in the U.S. 2023
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