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D2C e-commerce in Europe

Statistics report on direct-to-consumer e-commerce in Europe

This report contains statistical data regarding direct-to-consumer (D2C) e-commerce in Europe. Besides a market overview, the report gives deeper insights e-commerce operations and business strategies of D2C companies, including presence on social media platforms.

Table of contents

Overview

4
  • Basic Statistic Manufacturing enterprises selling via their website or app in the EU 2025, by country
  • Premium Statistic Highest valued e-commerce startup companies in Europe 2025
  • Premium Statistic Leading D2C e-commerce startups in Europe 2023, by valuation
  • Premium Statistic Retailers' perception on D2C sales in Europe 2024

Segments

5
  • Premium Statistic D2C online sales revenue in Germany 2024
  • Premium Statistic Value of the D2C beauty and pharma retail market in Italy 2023-2024
  • Premium Statistic Distribution of D2C and retail online sites based on price difference in Italy 2024
  • Premium Statistic Online conversion rate in D2C e-commerce in France 2023, by category
  • Premium Statistic Average order value on D2C e-commerce sites in France 2023, by category

Brands

5
  • Premium Statistic Popular D2C brands of consumer goods on e-commerce sites in Italy 2024
  • Premium Statistic Gymshark.com: e-commerce net sales 2015-2027
  • Premium Statistic sezane.com: e-commerce net sales 2016-2026
  • Premium Forecast Fitbit brand profile in Germany 2023
  • Premium Forecast Glossier brand profile in the UK 2024

Operations and strategies

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  • Premium Statistic Share of brands whose products are offered on marketplaces in Europe 2024
  • Premium Statistic Product recommendations on D2C e-commerce sites in Europe 2020-2024
  • Premium Statistic Product recommendations on D2C brands sites in Europe 2024, by sector
  • Premium Statistic Landing page features of D2C brands in Europe 2024, by country
  • Premium Statistic Sustainability practices of D2C brands 2024
  • Premium Statistic Online checkout options of D2C brands in Europe 2024
  • Premium Statistic Main procedures for D2C online returns in Germany 2023
  • Premium Statistic Deadlines for D2C online returns in Germany 2023

Social commerce

3
  • Premium Statistic D2C brands selling on selected social media platforms in Europe 2024
  • Premium Statistic D2C brands selling on social media in Europe 2024, by sector
  • Premium Statistic Impulse purchases on social media in Germany 2024, by type of merchant
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