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D2C e-commerce

Statistics report on direct-to-consumer e-commerce

The direct-to-consumer (D2C) sales channel is disrupting the e-commerce industry. More than ever, companies build, market, sell and ship their products themselves, without intermediaries. This report provides key statistics on the potential and development of the direct-to-consumer segment in markets worldwide. The report also offers insights into consumers’ preferences while purchasing directly from manufacturers.

Table of contents

Market overview

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  • Basic Statistic Digitally native and established brands D2C e-commerce sales in the U.S. 2020-2025
  • Premium Statistic Digitally native and established brands D2C e-commerce sales growth in U.S. 2020-2025
  • Premium Statistic Sales value of D2C in the CEE region 2020-2023
  • Premium Statistic Share of D2C market size India FY 2023, by channel
  • Premium Statistic E-commerce market size in D2C sector India FY 2022, by category

Leading companies

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  • Premium Statistic D2C e-commerce public companies 2024
  • Premium Statistic Highest valued e-commerce startup companies globally 2026
  • Premium Statistic Highest valued e-commerce startup companies in the U.S. 2026
  • Premium Statistic Leading D2C e-commerce startups in Europe 2023, by valuation
  • Premium Statistic Highest valued e-commerce startup companies in Europe 2025
  • Premium Statistic Funding raised by D2C startups in India 2023

Lululemon Athletica

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  • Basic Statistic Revenue share of lululemon worldwide 2012-2025, by sales channel
  • Premium Forecast lululemon.com: E-Commerce net sales from 2014 to 2026
  • Premium Forecast lululemon.com: GMV share 2024, by country
  • Premium Statistic Monthly number of visits to lululemon.com 2026
  • Premium Forecast lululemon brand profile in the United States 2025
  • Premium Forecast lululemon brand profile in the UK 2025

Nike

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  • Premium Statistic NIKE Direct revenue share worldwide 2019-2025
  • Basic Statistic NIKE Direct revenue worldwide 2009-2026
  • Premium Forecast nike.com: E-Commerce net sales from 2014 to 2026
  • Premium Statistic Monthly traffic to nike.com 2025
  • Premium Forecast Nike brand profile in the United States 2024
  • Premium Forecast Nike brand profile in the UK 2025
  • Premium Forecast Nike brand profile in Germany 2025

Consumption

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  • Premium Statistic Distribution of purchases of online shoppers worldwide 2025, by channel
  • Premium Statistic Leading channels for product search worldwide 2025
  • Premium Statistic Main sources for online shopping inspiration worldwide 2025
  • Premium Statistic Most purchased D2C e-commerce product categories worldwide 2023
  • Premium Statistic Main factors that would motivate D2C purchases worldwide 2024
  • Premium Statistic Leading reasons why e-shoppers buy from D2C retailers in the U.S. 2024
  • Premium Statistic Share of global shoppers purchasing D2C food and beverage online 2023

Business surveys

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  • Premium Statistic Global retailers' perception of D2C sales 2023
  • Premium Statistic Greatest opportunities for DTC brands in 2024 according to marketers worldwide 2023
  • Premium Statistic Leading causes of data-related challenges for DTC marketers worldwide as of 2023
  • Premium Statistic Marketing budget distribution among DTC marketers worldwide, 2023, by medium type
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