The source attribute a "brand heat" score from 0-100, showing which brands are gaining in popularity, to identify brands showing the most positive growth trajectory.
* The survey count is for Gen Z, milllennials, and Gen X. Breakdowns for each generation are not provided.
The source does not specify the date of the survey.
Citation formats
Women's athletic apparel brands gaining popularity U.S. 2025
According to a 2025 survey, identifying which women's athletic apparel brands are showing the most growth in popularity among Gen Z, lululemon came out on top, with a score of ***. Nike followed in second place.
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L.E.K. Consulting. (February 28, 2025). Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting. "Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2025." Chart. February 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting. (2025). Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting. "Popularity Growth Index of Leading Women's Athletic Apparel Brands among Generation Z in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2025, /statistics/1329831/womens-athletic-apparel-popularity-growth/
L.E.K. Consulting, Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1329831/womens-athletic-apparel-popularity-growth/ (last visited July 23, 2026)
Popularity growth index of leading women's athletic apparel brands among Generation Z in the United States in 2025 [Graph], L.E.K. Consulting, February 28, 2025. [Online]. Available: /statistics/1329831/womens-athletic-apparel-popularity-growth/
