Detailed statistics
Share of users watching online video content in the Nordics as of January 2024
Detailed statistics
Daily engagement with videos in Sweden 2023, by format
Detailed statistics
Nordics: TikTok users 2025, by country
Most popular video content genres in Europe 2023, by platform type
Preferred video content genres to watch in selected countries in Europe as of February 2023, by platform type
Share of users watching online video content in the Nordics as of January 2024
Share of internet users watching online video content weekly in the Nordic countries as of January 2024, by type
Number of users of video streaming (SVOD) in the Nordics 2018-2027
Number of users of video streaming (SVOD) in the Nordics 2018-2027 (in millions)
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027
Revenue of the video streaming (SVoD) industry in the Nordics 2018-2027 (in million U.S. dollars)
SVOD changes in last 12 months in Scandinavia 2023, by age group
Subscription video-on-demand (SVOD) changes in the last 12 months in Scandinavia as of July 2023, by age group
Over-the-top video market penetration rate in Sweden 2022-2030, by segment
Over-the-top (OTT) video viewer penetration rate in Sweden from 2022 to 2030, by segment
Over-the-top video services market revenue in Sweden 2022-2030, by segment
Revenue of the Over-the-top (OTT) video market in Sweden from 2022 to 2030, by segment (in million U.S. dollars)
Over-the-top video services market revenue per user in Sweden 2022-2030, by segment
Average revenue per user of the OTT video market in Sweden from 2022 to 2030, by segment (in U.S. dollar)
OTT Video average revenue per user in Sweden 2017-2030
OTT Video average revenue per user in Sweden from 2017 to 2030 (in U.S. dollars)
Daily engagement with videos in Sweden 2023, by format
Daily time spent watching videos in Sweden in 2023, by format
Distribution of daily video streaming time in Sweden 2024, by gender and age
Distribution of video streaming viewing time per day in Sweden in 2024, by gender and age group
Subscription to video streaming services in Sweden 2023, by gender
Share of streaming video subscribers in Sweden in 2023, by gender
Subscription to video streaming services in Sweden 2023, by age
Share of streaming video subscribers in Sweden in 2023, by age group
Daily reach of Netflix in Sweden 2023, by gender and age
Daily reach of Netflix in Sweden in 2023, by gender and age group
Quarterly number of Viaplay subscribers 2022-2024, by region
Number of Viaplay subscribers from 1st quarter 2022 to 4th quarter 2024, by region (in 1,000s)
Over-the-top video services market penetration in Norway 2021-2030, by segment
Penetration rate of the over-the-top (OTT) video market in Norway from 2021 to 2030, by segment
Over-the-top video services market revenue in Norway 2021-2030, by segment
Revenue of the over-the-top (OTT) video market in Norway from 2021 to 2030, by segment (in million U.S. dollars)
OTT Video average revenue per user in Norway 2017-2030
OTT Video average revenue per user in Norway from 2017 to 2030 (in U.S. dollars)
Most used SVOD platforms in Norway 2023
Share of people accessing subscription video-on-demand (SVOD) services in Norway as of July 2023, by platform
Most used SVOD platforms in Denmark and Norway 2021-2023
Share of people accessing subscription video-on-demand (SVOD) services in Denmark and Norway from 2021 to 2023, by platform
Share of free video streaming users in Denmark quarterly 2018-2023
Share of people streaming freely accessible videos in Denmark from 4th quarter 2018 to 4th quarter 2023
Share of video-on-demand subscribers in Denmark quarterly 2023, by age
Share of people subscribing to video streaming services in Denmark from 1st quarter 2022 to 4th quarter 2023, by age
Share of free video streaming users in Denmark quarterly 2023, by gender
Share of people streaming freely accessible videos in Denmark from 4th quarter 2019 to 4th quarter 2023, by gender
ARPU in the TV & video segment of the media market in Denmark 2017-2030
ARPU in the TV & video segment of the media market in Denmark from 2017 to 2030 (in U.S. dollars)
Subscriptions to OTT video services in Denmark 2014-2024
Number of over-the-top (OTT) video subscriptions in Denmark from 2014 to 2024 (in millions)
Distribution of media usage in Denmark 2019-2024, by medium
Distribution of media usage in Denmark from 2019 to 2024, by medium
Streaming services per household in Denmark 2019-2023
Number of streaming services per household in Denmark from 2019 to 2023
Most used video streaming services in Denmark 2022-2024, by viewing time
Daily time spent streaming video in Denmark in 2022 and 2024, by platform (in minutes)
Daily time spent watching content on Neflix in Denmark 2023, by age
Daily time spent watching video content on Netflix in Denmark in 2023, by age group (in minutes)
Most used SVOD platforms in Denmark 2023
Share of people accessing subscription video-on-demand (SVOD) services in Denmark as of July 2023, by platform
Most used devices for digital videos in Finland 2023
Most used devices for digital videos in Finland as of December 2023
Most popular video content genres in Europe 2023, by platform type
Preferred video content genres to watch in selected countries in Europe as of February 2023, by platform type
Number of subscribers to video-on-demand services in Finland 2023, by platform
Number of subscribers to video-on-demand services in Finland in 2023, by platform (in 1,000s)
Video live streaming sites usage in Finland 2023
Video live streaming sites usage in Finland in 2023
YouTube users Nordics 2025, by country
Number of YouTube users in the Nordics as of October 2025, by country (in millions)
Nordics: YouTube users 2025, by gender
Distribution of YouTube users in the Nordics as of February 2025, by gender
Daily reach of YouTube in Sweden 2023, by gender and age
Daily reach of YouTube in Sweden in 2023, by gender and age group
YouTube usage rate in Norway Q4 2023, by frequency
Share of internet users in Norway accessing YouTube as of 4th quarter 2023, by frequency
Number of YouTube users in Finland 2017-2030
Number of YouTube users in Finland from 2017 to 2030 (in millions)
Nordics: TikTok users 2025, by country
Number of TikTok users in the Nordics as of October 2025, by country (in millions)
Nordics: TikTok users 2025, by gender
Distribution of TikTok users in the Nordics as of February 2025, by gender
Sweden TikTok weekly users 2024, by generation
Share of internet users in Sweden who use TikTok weekly as of January 2024, by generation
TikTok's daily reach in Sweden 2023, by age
Daily reach of TikTok in Sweden in 2023, by age group
Daily reach of TikTok in Sweden 2023, by gender
Daily reach of TikTok in Sweden in 2023, by gender
TikTok daily usage rate in Denmark 2023, by age
Share of internet users in Denmark accessing TikTok daily in 2023, by age
TikTok usage rate in Denmark 2023, by frequency
Share of internet users in Denmark accessing TikTok in 2023, by frequency
TikTok user reach in Norway Q4 2023, by age group and gender
TikTok usage reach in Norway as of 4th quarter 2023, by age group and gender
TikTok usage rate in Norway Q4 2023, by frequency
Share of internet users in Norway accessing TikTok as of 4th quarter 2023, by frequency
Most popular YouTube channels in Sweden 2023, by reach and engagement
Most popular YouTube channels in Sweden in 2023, by reach and engagement
Most popular YouTube channels in Denmark 2025, by number of video views
Most popular YouTube channels in Denmark as of January 2025, by number of video views (in millions)
Most popular YouTube channels in Norway 2025, by number of video views
Most popular YouTube channels in Norway as of January 2025, by number of video views (in billions)
Leading YouTube channels in Finland 2025, by views
Leading YouTube channels in Finland as of January 2025, by views (in millions)
Most popular TikTok accounts in Sweden 2023, by reach and engagement
Most popular TikTok accounts in Sweden in 2023, by reach and engagement
Most popular TikTok accounts in Denmark in 2026, by number of followers
Most popular TikTok accounts in Denmark as of June 2026, by number of followers (in 1,000s)
Most popular TikTok accounts in Norway in 2024, by number of followers
Most popular TikTok accounts in Norway in September 2024, by number of followers (in millions)
Most popular TikTok accounts in Finland in 2024, by number of followers
Most popular TikTok accounts in Finland in September 2024, by number of followers (in 1,000s)
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