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Children and media in the U.S.

Statistics report on media usage among children in the U.S.

This report has been compiled to provide statistical information about media use among children in the United States, and features data on kids' movies at the box office, internet and social media usage, gaming preferences and behavior, and information on advertising to children.

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Table of contents

General overview

5
  • Premium Statistic Leading media for content consumption among children in the U.S. 2026
  • Premium Statistic Media reach among teens in the U.S. 2023
  • Premium Statistic Movie audience breakdown in North America H1 2025, by age and gender
  • Premium Statistic Average reading time in the U.S. 2018-2025, by age group
  • Basic Forecast Video gamers in the United States 2025, by age

Video

5
  • Basic Statistic Kids who co-view with their parents in the U.S. 2022-2023, by age
  • Basic Statistic Main reasons to use SVOD services among kids in the U.S. 2023
  • Basic Statistic Most watched SVOD services among children in the U.S. 2023
  • Premium Statistic Daily time spent with video media among children in the U.S. 2024
  • Premium Statistic U.S. children daily time on video apps 2025

Podcasts

4
  • Premium Statistic Frequent podcast consumption with parents among U.S. children 2023
  • Premium Statistic Podcast consumption frequency among U.S. children 2023
  • Premium Statistic Leading ways of podcast discovery among U.S. children 2023
  • Premium Statistic Leading platforms for podcast consumption among U.S. children 2023

Cinema

5
  • Premium Statistic Number of tickets sold for kids fiction movies in the U.S. & Canada 1995-2023
  • Premium Statistic Most-viewed kids fiction films in the U.S. & Canada 2024, by number of tickets sold
  • Premium Statistic Number of tickets sold for PG movies in the U.S. & Canada 1995-2024
  • Basic Statistic Most-viewed PG movies in the U.S. & Canada 2024, by number of tickets sold
  • Basic Statistic Box office market share of PG-rated movies in the U.S. & Canada 1995-2024

Internet & social media

7
  • Premium Statistic Most visited online content categories among kids worldwide 2025
  • Premium Statistic Most viewed YouTube channels 2026
  • Basic Statistic Gen Alpha kids most engaging apps and online platforms 2023, by time spent
  • Premium Statistic U.S. children daily time spent on select social media apps 2025
  • Premium Statistic Leading social media apps used by children in the U.S. 2023
  • Premium Statistic U.S. children daily time on communication apps 2024
  • Premium Statistic Leading communication apps used by children in the U.S. 2023

Video gaming

6
  • Basic Statistic U.S. children daily time on gaming apps 2019-2024
  • Premium Statistic Leading gaming apps used by children in the U.S. 2025, by daily time spent
  • Premium Statistic U.S. teen gaming reach and gamer self-identification 2023
  • Basic Statistic U.S. teen gaming reach 2023, by gender
  • Basic Statistic U.S. teen gaming reach 2023, by age group
  • Basic Statistic U.S. children leading gaming-related Christmas gifts 2024

Advertising

5
  • Premium Statistic Ad media with the highest purchase intent influence among children in the U.S. 2026
  • Premium Statistic Leading media where children saw advertising in the U.S. 2026, by gender
  • Premium Statistic Leading media where teenagers saw advertising in the U.S. 2026
  • Premium Statistic Media where teenagers saw the best advertising in the U.S. 2026
  • Premium Statistic Teenagers' attitudes toward advertising on TikTok & YouTube Shorts in the U.S. 2026
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