Key insights
- E-commerce revenue in Switzerland
- bn CHF

Detailed statistics
E-commerce revenue in Switzerland 2008-2023
- Share of home electronics in online sales
- %

Detailed statistics
Distribution of sales in online retail Switzerland 2025, by product category
- E-commerce average revenue per user
- CHF

Detailed statistics
Revenue per user of e-commerce in Switzerland 2017-2030
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Current statistics on this topic
Recommended statistics
Overview
6
- E-commerce revenue in Switzerland 2008-2023
- E-commerce revenue change in Switzerland 2011-2025
- E-commerce market volume in Switzerland and foreign countries 2011-2025
- Online market share of food and non-food products in Switzerland 2015-2024
- Share of e-commerce foreign purchases in Switzerland 2011-2025
- Distribution of sales in online retail Switzerland 2025, by product category
Overview
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E-commerce revenue in Switzerland 2008-2023

E-commerce revenue in Switzerland 2008-2023
E-commerce revenue in Switzerland from 2008 to 2023 (in billion Swiss francs)
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E-commerce revenue change in Switzerland 2011-2025

E-commerce revenue change in Switzerland 2011-2025
Revenue development in e-commerce in Switzerland from 2011 to 2025 (compared to the previous year)
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E-commerce market volume in Switzerland and foreign countries 2011-2025

E-commerce market volume in Switzerland and foreign countries 2011-2025
E-commerce market volume in Switzerland and foreign countries from 2011 to 2025 (in million Swiss francs)
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Online market share of food and non-food products in Switzerland 2015-2024

Online market share of food and non-food products in Switzerland 2015-2024
Online market share of food and non-food products in Switzerland from 2015 to 2024
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Share of e-commerce foreign purchases in Switzerland 2011-2025

Share of e-commerce foreign purchases in Switzerland 2011-2025
Share of foreign purchases in online retail in Switzerland from 2011 to 2025
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Distribution of sales in online retail Switzerland 2025, by product category

Distribution of sales in online retail Switzerland 2025, by product category
Distribution of sales in online retail (B2C) in Switzerland in 2025, by product category
Key market figures
6
- Estimated B2B e-commerce revenue of physical goods in Switzerland 2017-2026
- Electronics e-commerce market revenue in Switzerland 2017-2030
- Revenue in the fashion e-commerce market in Switzerland 2017-2030
- Revenue in the beauty, health, personal & household care segment in Switzerland 2030
- Revenue in the food segment of the e-commerce market in Switzerland 2017-2030
- Revenue per user of e-commerce in Switzerland 2017-2030
Key market figures
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Estimated B2B e-commerce revenue of physical goods in Switzerland 2017-2026

Estimated B2B e-commerce revenue of physical goods in Switzerland 2017-2026
Estimated B2B e-commerce revenue of physical goods in Switzerland from 2017 to 2023, with a forecast from 2024 to 2026 (in billion U.S. dollars)
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Electronics e-commerce market revenue in Switzerland 2017-2030

Electronics e-commerce market revenue in Switzerland 2017-2030
Electronics e-commerce market revenue in Switzerland from 2017 to 2030 (in million U.S. dollars)
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Revenue in the fashion e-commerce market in Switzerland 2017-2030

Revenue in the fashion e-commerce market in Switzerland 2017-2030
Revenue in the fashion e-commerce market in Switzerland from 2017 to 2030 (in billion U.S. dollars)
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Revenue in the beauty, health, personal & household care segment in Switzerland 2030

Revenue in the beauty, health, personal & household care segment in Switzerland 2030
Revenue in the beauty, health, personal & household care segment in Switzerland from 2017 to 2030 (in million U.S. dollars)
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Revenue in the food segment of the e-commerce market in Switzerland 2017-2030

Revenue in the food segment of the e-commerce market in Switzerland 2017-2030
Revenue in the food segment of the e-commerce market in Switzerland from 2017 to 2030 (in million U.S. dollars)
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Revenue per user of e-commerce in Switzerland 2017-2030

Revenue per user of e-commerce in Switzerland 2017-2030
Revenue per user of e-commerce in Switzerland from 2017 to 2030 (in 1,000 U.S. dollars)
Top online shops
7
- Top online stores in Switzerland 2025, by e-commerce net sales
- Top 5 online electronics stores in Switzerland 2023
- Net revenue of Digitec Galaxus AG in Switzerland from 2015 to 2024
- Top 5 online grocery stores in Switzerland 2023
- Sales of online supermarkets Migros Online and coop.ch in Switzerland 2012-2024
- Top 5 online personal care stores in Switzerland 2025, by e-commerce net sales
- Top 5 online sport and outdoor stores in Switzerland 2023
Top online shops
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Top online stores in Switzerland 2025, by e-commerce net sales

Top online stores in Switzerland 2025, by e-commerce net sales
Top online stores in Switzerland in 2025, by e-commerce net sales (in million U.S. dollars)
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Top 5 online electronics stores in Switzerland 2023

Top 5 online electronics stores in Switzerland 2023
Top 5 online electronics stores in Switzerland in 2023, by e-commerce net sales (in million euros)
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Net revenue of Digitec Galaxus AG in Switzerland from 2015 to 2024

Net revenue of Digitec Galaxus AG in Switzerland from 2015 to 2024
Development of net revenue of Digitec Galaxus AG in Switzerland from 2015 to 2024 (in million Swiss francs)
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Top 5 online grocery stores in Switzerland 2023

Top 5 online grocery stores in Switzerland 2023
Top 5 online food and drink stores in Switzerland in 2023, by e-commerce net sales (in million euros)
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Sales of online supermarkets Migros Online and coop.ch in Switzerland 2012-2024

Sales of online supermarkets Migros Online and coop.ch in Switzerland 2012-2024
Sales of the online supermarkets Migros Online and coop.ch in Switzerland from 2012 to 2024 (in million Swiss francs)
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Top 5 online personal care stores in Switzerland 2025, by e-commerce net sales

Top 5 online personal care stores in Switzerland 2025, by e-commerce net sales
Top 5 online personal care stores in Switzerland in 2025, by e-commerce net sales (in million euros)
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Top 5 online sport and outdoor stores in Switzerland 2023

Top 5 online sport and outdoor stores in Switzerland 2023
Top 5 online sport and outdoor stores in Switzerland in 2023, by e-commerce net sales (in million euros)
Online shoppers and shopping behavior
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- Share of online shoppers in Switzerland 2010-2023, by gender
- Share of online shoppers in Switzerland in 2014 and 2023, by age
- Share of online shoppers in Switzerland 2010-2023, by education level
- Share of online shopping services used in Switzerland 2023
- Attitudes towards online shopping in Switzerland 2025
- Most important criteria for consumers when online shopping in Switzerland 2024
- Most popular categories for online purchases in Switzerland 2025
- Most popular countries for cross border e-commerce in Switzerland 2024
Online shoppers and shopping behavior
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Share of online shoppers in Switzerland 2010-2023, by gender

Share of online shoppers in Switzerland 2010-2023, by gender
Share of online shoppers in Switzerland from 2010 to 2023, by gender
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Share of online shoppers in Switzerland in 2014 and 2023, by age

Share of online shoppers in Switzerland in 2014 and 2023, by age
Share of online shoppers in Switzerland in 2014 and 2023, by age
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Share of online shoppers in Switzerland 2010-2023, by education level

Share of online shoppers in Switzerland 2010-2023, by education level
Share of online shoppers in Switzerland from 2014 to 2023, by education level
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Share of online shopping services used in Switzerland 2023

Share of online shopping services used in Switzerland 2023
Which of these services offered by online shopping have you used in the past 12 months?
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Attitudes towards online shopping in Switzerland 2025

Attitudes towards online shopping in Switzerland 2025
Attitudes towards online shopping in Switzerland as of June 2025
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Most important criteria for consumers when online shopping in Switzerland 2024

Most important criteria for consumers when online shopping in Switzerland 2024
How important are the following criteria when shopping online?
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Most popular categories for online purchases in Switzerland 2025

Most popular categories for online purchases in Switzerland 2025
Most popular categories for online purchases in Switzerland as of June 2025
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Most popular countries for cross border e-commerce in Switzerland 2024

Most popular countries for cross border e-commerce in Switzerland 2024
When online shopping, from which countries did make purchases in the last 12 months?
Payment options and returns
6
- Preferred payment methods for online shopping in Switzerland in 2023
- Payment methods offered by online retailers Austria and Switzerland 2024
- Most common online payments by type in Switzerland 2025
- Biggest e-commerce payment brands in Switzerland 2024
- Preferred packaging when making an online purchase in Switzerland in 2024
- Most returned online purchases by category in Switzerland 2025
Payment options and returns
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Preferred payment methods for online shopping in Switzerland in 2023

Preferred payment methods for online shopping in Switzerland in 2023
Which payment method do you prefer when online shopping?
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Payment methods offered by online retailers Austria and Switzerland 2024

Payment methods offered by online retailers Austria and Switzerland 2024
Which payment methods do you offer in your online shop?
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Most common online payments by type in Switzerland 2025

Most common online payments by type in Switzerland 2025
Most common online payments by type in Switzerland as of June 2025
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Biggest e-commerce payment brands in Switzerland 2024

Biggest e-commerce payment brands in Switzerland 2024
Biggest e-commerce payment brands in Switzerland as of December 2024
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Preferred packaging when making an online purchase in Switzerland in 2024

Preferred packaging when making an online purchase in Switzerland in 2024
How important are the following factors with regard to packaging when making an online purchase?
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Most returned online purchases by category in Switzerland 2025

Most returned online purchases by category in Switzerland 2025
Most returned online purchases by category in Switzerland as of June 2025
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