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E-commerce in Switzerland

Statistics report about the e-commerce market in Switzerland

This report is comprised of statistics providing insight into the e-commerce market in Switzerland. With more and more retailers offering online options, for many consumers, the convenience of online shopping has made e-commerce a staple of their shopping habits. The chapters listed provide overview figures, statistics on top online shops in Switzerland, and consumer behavior.

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Table of contents

Overview

6
  • Premium Statistic E-commerce revenue in Switzerland 2008-2023
  • Premium Statistic E-commerce revenue change in Switzerland 2011-2025
  • Premium Statistic E-commerce market volume in Switzerland and foreign countries 2011-2025
  • Premium Statistic Online market share of food and non-food products in Switzerland 2015-2024
  • Premium Statistic Share of e-commerce foreign purchases in Switzerland 2011-2025
  • Premium Statistic Distribution of sales in online retail Switzerland 2025, by product category

Key market figures

6
  • Premium Statistic Estimated B2B e-commerce revenue of physical goods in Switzerland 2017-2026
  • Premium Forecast Electronics e-commerce market revenue in Switzerland 2017-2030
  • Premium Forecast Revenue in the fashion e-commerce market in Switzerland 2017-2030
  • Premium Forecast Revenue in the beauty, health, personal & household care segment in Switzerland 2030
  • Premium Forecast Revenue in the food segment of the e-commerce market in Switzerland 2017-2030
  • Premium Forecast Revenue per user of e-commerce in Switzerland 2017-2030

Top online shops

7
  • Premium Statistic Top online stores in Switzerland 2025, by e-commerce net sales
  • Premium Forecast Top 5 online electronics stores in Switzerland 2023
  • Premium Statistic Net revenue of Digitec Galaxus AG in Switzerland from 2015 to 2024
  • Premium Forecast Top 5 online grocery stores in Switzerland 2023
  • Premium Statistic Sales of online supermarkets Migros Online and coop.ch in Switzerland 2012-2024
  • Premium Statistic Top 5 online personal care stores in Switzerland 2025, by e-commerce net sales
  • Premium Forecast Top 5 online sport and outdoor stores in Switzerland 2023

Online shoppers and shopping behavior

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  • Premium Statistic Share of online shoppers in Switzerland 2010-2023, by gender
  • Premium Statistic Share of online shoppers in Switzerland in 2014 and 2023, by age
  • Premium Statistic Share of online shoppers in Switzerland 2010-2023, by education level
  • Premium Forecast Share of online shopping services used in Switzerland 2023
  • Premium Forecast Attitudes towards online shopping in Switzerland 2025
  • Premium Statistic Most important criteria for consumers when online shopping in Switzerland 2024
  • Premium Forecast Most popular categories for online purchases in Switzerland 2025
  • Premium Statistic Most popular countries for cross border e-commerce in Switzerland 2024

Payment options and returns

6
  • Premium Statistic Preferred payment methods for online shopping in Switzerland in 2023
  • Premium Statistic Payment methods offered by online retailers Austria and Switzerland 2024
  • Premium Forecast Most common online payments by type in Switzerland 2025
  • Premium Forecast Biggest e-commerce payment brands in Switzerland 2024
  • Premium Statistic Preferred packaging when making an online purchase in Switzerland in 2024
  • Premium Forecast Most returned online purchases by category in Switzerland 2025
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