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E-commerce in Central and Eastern Europe (CEE)

Statistics report on the e-commerce market in Central and Eastern Europe

This report presents insights and statistics on the e-commerce market in the CEE region. It provides an overview of the market and contains statistics on online consumer spending and shopping behavior. The report also includes data on the most relevant online retailers, digital payment methods, and delivery.

Geographical coverage:

Czechia
Estonia
Hungary
Latvia
Lithuania
Poland
Romania
Russia
Slovakia

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Table of contents

Overview

9
  • Premium Forecast Revenue change in the e-commerce market in CEE 2018-2029, by country
  • Premium Statistic E-commerce market value in CEE 2023, by country
  • Premium Statistic Share of online shoppers in CEE 2025, by country
  • Premium Forecast E-commerce share in retail revenue in CEE 2026, by country
  • Premium Statistic Leading online stores in CEE 2025, by GMV
  • Premium Statistic Average online spend in CEE 2021-2023, by country
  • Premium Statistic E-commerce payment method distribution in CEE 2023, by country
  • Premium Statistic Share of enterprises selling online in CEE 2025, by country
  • Premium Statistic E-commerce sales by enterprises in the CEE region 2024

Czechia

9
  • Premium Forecast Number of users of e-commerce in Czechia 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Czechia 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Czechia 2025
  • Basic Statistic Top online stores in Czechia 2025, by net sales value
  • Premium Statistic Internet purchases by individuals in Czechia 2010-2024
  • Premium Statistic Frequency of internet purchases by individuals in Czechia 2023
  • Premium Statistic Goods and services bought online by individuals in Czechia 2024
  • Premium Statistic Popular payment methods used in e-commerce in Czechia 2022-2024
  • Premium Statistic Preferred delivery services for online purchases in Czechia 2024, by company

Estonia

9
  • Premium Forecast Number of users of e-commerce in Estonia 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Estonia 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Estonia 2025
  • Premium Statistic Leading online stores in Estonia 2024, by visits index
  • Premium Statistic Internet purchases by individuals in Estonia 2010-2024
  • Premium Statistic Frequency of internet purchases by individuals in Estonia 2023
  • Premium Statistic Goods and services bought online by individuals in Estonia 2024
  • Premium Statistic Preferred e-commerce payment methods in Estonia 2023
  • Premium Statistic Preferred e-commerce delivery locations in Estonia 2023

Hungary

9
  • Premium Forecast Number of users of e-commerce in Hungary 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Hungary 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Hungary 2025
  • Premium Statistic Online shopping rate in Hungary 2010-2024
  • Premium Statistic Leading e-commerce shops in Hungary in 2025, by net revenue
  • Premium Statistic Frequency of internet purchases by individuals in Hungary 2023
  • Premium Statistic Goods and services bought online by individuals in Hungary 2024
  • Premium Statistic Distribution of domestic e-commerce payments in Hungary 2018-2024, by type
  • Premium Statistic Share of online shops by available delivery methods in Hungary 2024

Latvia

9
  • Premium Forecast Number of users of e-commerce in Latvia 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Latvia 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Latvia 2025
  • Premium Statistic Internet purchases by individuals in Latvia 2010-2024
  • Premium Statistic Frequency of internet purchases by individuals in Latvia 2023
  • Premium Statistic Goods and services bought online by individuals in Latvia 2024
  • Premium Statistic Most popular products among e-shoppers in Latvia 2023, by gender
  • Premium Statistic Preferred e-commerce payment methods in Latvia 2023
  • Premium Statistic Preferred e-commerce delivery locations in Latvia 2023

Lithuania

9
  • Premium Forecast Number of users of e-commerce in Lithuania 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Lithuania 2017-2030
  • Premium Forecast Revenue per user of e-commerce in Lithuania 2017-2030
  • Premium Statistic E-commerce share of retail revenue in Lithuania 2025
  • Premium Statistic Internet purchases by individuals in Lithuania 2010-2024
  • Premium Statistic Frequency of internet purchases by individuals in Lithuania 2023
  • Premium Statistic Goods and services bought online by individuals in Lithuania 2024
  • Premium Statistic Preferred e-commerce payment methods in Lithuania 2023
  • Premium Statistic Preferred e-commerce delivery locations in Lithuania 2023

Poland

10
  • Premium Statistic Online retail users in Poland 2017-2030
  • Premium Statistic E-commerce revenue in Poland 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Poland 2025
  • Premium Statistic Internet purchases by individuals in Poland 2010-2024
  • Premium Statistic Most popular online shops by number of users in Poland 2022-2024
  • Premium Statistic Frequency of shopping online in Poland 2018-2025
  • Premium Statistic Goods and services bought online by individuals in Poland 2024
  • Premium Statistic Average monthly spending on online shopping in Poland 2023-2025, by product category
  • Premium Statistic Most preferred payment methods when shopping online in Poland 2024
  • Premium Statistic E-commerce delivery methods used in Poland 2023-2025

Romania

9
  • Premium Forecast Number of users of e-commerce in Romania 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Romania 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Romania 2025
  • Premium Statistic Leading e-commerce stores in Romania 2023, by revenue
  • Premium Statistic Internet purchases by individuals in Romania 2010-2024
  • Premium Statistic Frequency of internet purchases by individuals in Romania 2023
  • Premium Statistic Goods and services bought online by individuals in Romania 2024
  • Premium Forecast Online payments by type in Romania 2023
  • Premium Statistic Delivery location preferences in Romania 2022, by age and gender

Russia

9
  • Premium Forecast Number of users of e-commerce in Russia 2017-2030
  • Premium Statistic E-commerce market size in Russia 2019-2025
  • Premium Forecast Revenue of the e-commerce industry in Russia 2017-2030
  • Premium Forecast E-commerce share of retail revenue in Russia 2025
  • Premium Statistic Leading online stores in Russia 2024, by sales value
  • Premium Statistic Revenue of selected online marketplaces in Russia 2021-2023
  • Premium Forecast Most popular categories for online purchases in Russia 2023
  • Premium Forecast Most common online payments by type in Russia 2023
  • Premium Statistic Sales growth rate of major online stores in Russia 2024

Slovakia

9
  • Premium Statistic E-commerce value in Slovakia 2019-2024
  • Premium Forecast Number of users of e-commerce in Slovakia 2017-2030
  • Premium Forecast Revenue of the e-commerce industry in Slovakia 2017-2030
  • Premium Statistic E-commerce share of retail revenue in Slovakia 2025
  • Premium Statistic Highest earning online stores in Slovakia 2025
  • Premium Statistic Internet purchases by individuals in Slovakia 2010-2024
  • Premium Statistic Frequency of internet purchases by individuals in Slovakia 2023
  • Premium Statistic Goods and services bought online by individuals in Slovakia 2024
  • Premium Statistic Preferred locations of package delivery in Slovakia 2023
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