Daniel Slotta
Research expert covering Greater China
Online dating in Brazil - statistics & facts
With over 16 million users and 53.9 million U.S. dollars in revenue in 2023, online dating in Brazil is a rollercoaster for users and companies involved. Frequently dubbed as 鈥渇lirting鈥 or 鈥渞elationship鈥 apps instead of 鈥渄ating鈥 by locals, these services work more as extensions of social media platforms for Brazilians when connecting with new people. As a result, online dating has an average penetration in Brazil but a small average revenue per user (ARPU) when compared to other markets in North America and Europe. However, the usage and discussions about these platforms often bring to light some of the country鈥檚 deepest issues about crime, highlighting challenges for dating platforms looking to profit in Latin America鈥檚 biggest online market.
