France, Germany, Italy, United Kingdom (Great Britain)
Survey time period
March 2023
Number of respondents
8,924 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online survey
Supplementary notes
Respondents were asked how important buying sustainable clothing items is to them. Figures are for the responses "very important" or "somewhat important".
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027
Citation formats
Importance of sustainable fashion to consumers in selected European countries in 2023
In a 2023 survey of consumers in France, Britain, Germany, and Italy, the latter was the country with the highest proportion of respondents who thought it was important to buy sustainable clothes. Germany was the only country where under **** of respondents thought sustainable clothing was important.
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YouGov. (August 10, 2023). Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1418530/sustainable-clothing-importance-europe/
YouGov. "Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023." Chart. August 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1418530/sustainable-clothing-importance-europe/
YouGov. (2023). Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1418530/sustainable-clothing-importance-europe/
YouGov. "Share of Consumers Who Believe Buying Sustainable Clothing Is Important in Selected European Countries in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2023, /statistics/1418530/sustainable-clothing-importance-europe/
YouGov, Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1418530/sustainable-clothing-importance-europe/ (last visited July 28, 2026)
Share of consumers who believe buying sustainable clothing is important in selected European countries in 2023 [Graph], YouGov, August 10, 2023. [Online]. Available: /statistics/1418530/sustainable-clothing-importance-europe/
