France, Germany, Italy, United Kingdom (Great Britain)
Survey time period
March 2023
Number of respondents
8,924 respondents
Age group
18 years and older
Special properties
Nationally representative sample
Method of interview
Online survey
Supplementary notes
Respondents were asked whether they agreed that sustainable brands have a better reputation in their eyes.
The survey count for each country is as follows:
France - 2,940
GB - 2,008
Germany - 1,949
Italy - 2,027
Citation formats
Consumers who think sustainable brands are more reputable in Europe in 2023
In a 2023 survey of consumers in France, Britain, Germany, and Italy, the majority of consumers agreed that sustainable brands have a greater reputation in their opinion. This figure was highest in France, where ** percent of consumers said that they either rather or totally agreed with the statement.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (August 10, 2023). Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov. "Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023." Chart. August 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov. (2023). Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov. "Share of Consumers Who Agree That Sustainable Brands Have a Better Reputation in Their View in Selected European Countries in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Aug 2023, /statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
YouGov, Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/ (last visited July 31, 2026)
Share of consumers who agree that sustainable brands have a better reputation in their view in selected European countries in 2023 [Graph], YouGov, August 10, 2023. [Online]. Available: /statistics/1418545/sustainable-brands-have-a-better-reputation-agreement-europe/
