*Foxtel operates a range of SVOD services including Binge, Kayo, and Foxtel Now.
The 'other’ category includes a range of smaller, niche SVOD services available in Australia, including HayU, Britbox, Kanopy, YouTube Premium, Acorn TV and many others. ‘Amazon Prime Video’ revenue is underrepresented due to its subscription also providing other non-SVOD services.
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Market share of SVOD providers in Australia 2023, by revenue
In 2023, Netflix had an estimated market share of ** percent in the Australian subscription video-on-demand (SVOD) market, based on revenue. Disney+ had a market share of ** percent, almost as high as Australian competitor Foxtel. Disney+ was launched in late 2019 and quickly made its mark on the global SVOD industry, and the Australian market was no exception.
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Australian Communications and Media Authority. (March 11, 2024). Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority. "Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue." Chart. March 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority. (2024). Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority. "Estimated Market Share of Subscription Video-on-demand (Svod) Providers in Australia in 2023, by Revenue." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2024, /statistics/1328678/australia-svod-market-share-by-revenue/
Australian Communications and Media Authority, Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue ÌÇÐÄÆƽâ°æ, /statistics/1328678/australia-svod-market-share-by-revenue/ (last visited July 27, 2026)
Estimated market share of subscription video-on-demand (SVOD) providers in Australia in 2023, by revenue [Graph], Australian Communications and Media Authority, March 11, 2024. [Online]. Available: /statistics/1328678/australia-svod-market-share-by-revenue/
