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The number of Australians with a membership to a subscription video on demand (SVoD) service has seen steady growth since 2013. According to a 2021 survey on media consumption, SVoD household penetration reached ** percent.

Video streaming service subscriptions

In 2019, Netflix was Australia’s most popular SVoD service, with million households saying they had a subscription to the service. Foxtel, including Kayo sports, had **** million households subscribed to its service, and **** million households were subscribed to Stan. Notably, there has been an increase in the number of consumers with subscriptions to more than one SVoD service. In a recent survey, **** million consumers said they were subscribed to both Netflix and Stan. Moreover, *** million said they had accounts with both Netflix and Foxtel, and industry newcomer Disney Plus was often paired with Netflix; **** million said they had subscriptions to both services.

Disney Plus and video streaming consumption

Whilst in its initial launch phase, Disney Plus has seen unprecedented success in Australia. It attracted *** million subscribers during the early part of 2020, surpassing the number of both Amazon Prime and YouTube Premium subscribers. Australia’s most successful video streaming services were Netflix and Foxtel (including Kayo sports), who had **** million and **** million subscribers respectively as of February 2020. In the first quarter of 2018, Netflix proved to be the most accessed SVoD service; ** percent said they accessed the service over the course of an average week. By comparison, ** percent accessed Foxtel services and *** percent said they had accessed Stan, and just *** percent had accessed Amazon Prime.