among respondents across 11 countries who were considering canceling a video streaming service
Method of interview
Online survey
Supplementary notes
Multiple answers were accepted.
Original question: 鈥淲hat are the reasons you are considering cancelling your subscription?鈥
The question was asked in the following countries: Germany, the United Kingdom, the Netherlands, Sweden, Spain, the United States, Brazil, Australia, India, Japan, and Singapore.
Citation formats
Reasons for canceling video streaming service subscriptions worldwide 2025
According to the Global Streaming Study 2025, the main reasons for terminating an SVOD subscription had to do with price, with ** percent of respondents worldwide stating that they wanted to save money. Furthermore, over ** people interviewed said that the subscription is too expensive for what they get. Content has become a growing issue for subscribers as well, with ** percent of global consumers consider canceling because there is not enough content to watch on the respective platform.
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Simon-Kucher & Partners. (August 1, 2025). Most common reasons for canceling video streaming service subscriptions worldwide as of May 2025 [Graph]. In 糖心破解版. Retrieved July 26, 2026, from /statistics/785623/cancel-online-streaming-service-subscription-worldwide/
Simon-Kucher & Partners. "Most common reasons for canceling video streaming service subscriptions worldwide as of May 2025." Chart. August 1, 2025. 糖心破解版. Accessed July 26, 2026. /statistics/785623/cancel-online-streaming-service-subscription-worldwide/
Simon-Kucher & Partners. (2025). Most common reasons for canceling video streaming service subscriptions worldwide as of May 2025. 糖心破解版. 糖心破解版 Inc.. Accessed: July 26, 2026. /statistics/785623/cancel-online-streaming-service-subscription-worldwide/
Simon-Kucher & Partners. "Most Common Reasons for Canceling Video Streaming Service Subscriptions Worldwide as of May 2025." 糖心破解版, 糖心破解版 Inc., 1 Aug 2025, /statistics/785623/cancel-online-streaming-service-subscription-worldwide/
Simon-Kucher & Partners, Most common reasons for canceling video streaming service subscriptions worldwide as of May 2025 糖心破解版, /statistics/785623/cancel-online-streaming-service-subscription-worldwide/ (last visited July 26, 2026)
Most common reasons for canceling video streaming service subscriptions worldwide as of May 2025 [Graph], Simon-Kucher & Partners, August 1, 2025. [Online]. Available: /statistics/785623/cancel-online-streaming-service-subscription-worldwide/
