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Mobile commerce in Italy

Statistics report on mobile commerce in Italy

This statistics report presents statistics on the mobile commerce market in Italy. The report contains an overview on the market value, as well as an insight on mobile shoppers demographics and shopping behavior. In addition, a chapter is dedicated to mobile shopping apps.

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Table of contents

Overview

5
  • Premium Statistic Mobile e-commerce share in Western Europe 2022, by country
  • Premium Statistic Average mobile basket value in Europe 2019-2022
  • Premium Statistic Market size of B2C e-commerce in Italy 2016-2022
  • Premium Forecast Number of smartphone users in Italy 2010-2050
  • Premium Statistic Mobile internet users in Italy 2020-2029

M-commerce

5
  • Premium Statistic M-commerce B2C market size in Italy 2016-2023
  • Premium Statistic Online retail website visits and orders in Italy 2026, by device
  • Premium Statistic Online cart abandonment rate in Italy Q3 2022-Q3 2024, by device
  • Premium Statistic Social referrals to e-commerce sites in Italy 2026, by device
  • Premium Forecast Most common online purchases by device in Italy 2022

Shopping apps

8
  • Premium Forecast Most used smartphone apps by type in Italy 2023
  • Premium Statistic Leading Android shopping apps in Italy 2024, by downloads
  • Premium Statistic Leading iPhone shopping apps in Italy 2024, by downloads
  • Premium Statistic Main marketplaces apps in Italy 2024, by downloads
  • Premium Statistic Main C2C shopping apps in Italy 2025, by downloads
  • Premium Statistic Main food delivery apps in Italy 2024, by downloads
  • Premium Statistic Main consumer electronics apps in Italy 2024, by downloads
  • Premium Statistic Most downloaded fashion and beauty apps in Italy 2025

Mobile shoppers

7
  • Premium Forecast Forecast of the e-commerce market users in Italy 2020-2028, by device
  • Basic Statistic Devices used to shop online in Italy 2022
  • Basic Statistic Share of users purchasing via smartphone in Italy 2022, by age group
  • Premium Forecast Attitudes towards online shopping in Italy 2025
  • Premium Statistic Share of consumers considering chatbots useful in mobile shopping 2022, by country
  • Premium Statistic Share of order from mobile devices of cosmetics in Italy 2013-2022, by type
  • Premium Forecast Mobile payments usage by situation in Italy 2024
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