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E-commerce in Nigeria

Statistics report on e-commerce in Nigeria

This report provides data on e-commerce in Nigeria. The first chapter gives an overview on the digital landscape in this country. Thereafter, this report shows data on online spending and payments. The third, fourth, and fifth chapter focus on online marketplaces. More specifically, the third chapter illustrates data on popular marketplaces in Nigeria, while the fourth and fifth chapters are dedicated to Jumia, Konga, NigeriaCarMart, and Chutku. The last chapter shows the results of some surveys on online shopping in Nigeria.

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Table of contents

Overview

4
  • Premium Statistic E-commerce retail as share of total retail in Africa 2020-2022, by country
  • Premium Forecast Number of users of e-commerce in Africa 2017-2029, by country
  • Basic Statistic Nigeria: online usage penetration 2018-2027
  • Basic Statistic Internet users in Nigeria 2018-2022, with forecasts up until 2027

Spending & Payments

6
  • Premium Statistic Internet users using mobile payment methods in Africa 2025, by country
  • Premium Forecast Revenue per user of e-commerce in Nigeria 2017-2030
  • Premium Statistic E-commerce spending in Nigeria 2025, by category
  • Premium Statistic E-commerce spending growth in Nigeria 2023, by category
  • Premium Statistic Biggest international and domestic payment card schemes in Nigeria 2019-2023
  • Premium Statistic Share of payments with e-wallet in Nigeria 2020, by leading service

Marketplaces

7
  • Premium Forecast Penetration rate of e-commerce in Africa 2017-2029, by country
  • Premium Forecast Revenue of the food and personal care e-commerce market in selected African countries
  • Premium Statistic Web visitors of all online marketplaces in Nigeria 2017-2020
  • Premium Statistic Popular shopping apps in Google Play Store in Nigeria 2021
  • Premium Statistic Popular shopping apps for iPhone in Nigeria 2021
  • Premium Statistic Increase in e-commerce due to COVID-19 in Africa 2021, by country
  • Premium Statistic Increase in online grocery shopping after COVID-19 in Africa 2020, by country

Jumia

5
  • Basic Statistic Quarterly active customers of Jumia Technologies AG 2019-2024
  • Basic Statistic Jumia Technologies revenue 2021-2025
  • Premium Statistic Distribution of visits on Jumia in Africa 2023, by country
  • Premium Statistic Monthly Active Users (MAU) of Jumia Food app in Kenya, Egypt, and Nigeria 2017-2021
  • Premium Statistic Visits on Jumia on selected domains in Africa 2020-2026

Other players

4
  • Basic Statistic Visitors of Konga.com 2017-2020
  • Premium Statistic Visitors of Konga.com in Nigeria 2020, by age
  • Basic Statistic Visitors of NigeriaCarMart in Nigeria 2017-2020
  • Basic Statistic Visitors of Chutku in chuktu.com.ng 2017-2020

Opinions

3
  • Premium Forecast Attitudes towards online shopping in Nigeria 2024
  • Premium Forecast Most popular categories for online purchases in Nigeria 2024
  • Premium Forecast Online vs. offline purchases by category in Nigeria 2022
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