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Online payment: Apple Pay users in Germany

Consumer ÌÇÐÄÆƽâ°æ report

Launched in 2014, Apple Pay is one of the top ten most used online payment services in Germany. Its German customers belong to various demographic profiles and come from different income backgrounds. Technology or computers is an important interest among Apple Pay users in Germany, who also like to stay up to date with new technology.

Check out more revealing insights about Apple Pay in the German online payment market with our report.

Receiving up to four updates throughout the year, the report is based on data from the Consumer ÌÇÐÄÆƽâ°æ Global survey, as of March 2025.


Topics include

  • Demographic profile
  • Consumer lifestyle
  • Consumer attitudes
  • Marketing touchpoints

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Table of contents

Selected insights on online payment: Apple Pay users in Germany

  • Compared to other online payment services, Apple Pay has a relatively high share of male users
  • Compared to other online payment users, Apple Pay users are relatively likely to live in a household of two or more related adults
  • Traveling is a relatively popular hobby among Apple Pay users

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