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E-commerce in Belgium

Statistics report on e-commerce in Belgium

This report presents insights and statistics on e-commerce in Belgium. It provides an overview of the Belgian online retail market and its positioning in Europe. It also highlights the adoption of e-commerce by users and companies. The report also features data on the most popular websites and applications used by e-shoppers in Belgium. In addition, a final chapter contains information on some of the emerging online shopping trends: social commerce and live commerce.

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Table of contents

Overview

6
  • Premium Forecast Revenue of the e-commerce market in Belgium 2017-2030
  • Premium Forecast Revenue of the apparel e-commerce market in Belgium 2017-2030
  • Premium Forecast Revenue of the electronics e-commerce market in Belgium 2017-2029
  • Premium Forecast Revenue of the furniture e-commerce market in Belgium 2017-2030
  • Premium Forecast Revenue of the beauty & personal care e-commerce market in Belgium 2017-2030
  • Premium Forecast Revenue of the toys, hobby, and DIY e-commerce market in Belgium 2017-2029

E-commerce adoption

8
  • Basic Statistic E-commerce user penetration in Belgium 2010-2024
  • Premium Statistic E-commerce user penetration in Belgium 2010-2023, by age
  • Premium Statistic E-commerce user penetration in Belgium 2010-2023, by gender
  • Premium Statistic E-commerce user penetration in Belgium 2010-2023, by region
  • Basic Statistic Share of companies selling online in Belgium 2011-2025
  • Premium Statistic Share of companies receiving online orders in Belgium 2023, by region
  • Premium Statistic Share of companies receiving online orders in Belgium 2023, by size
  • Premium Statistic Share of enterprises receiving online orders in Belgium 2023, by industry

Leading websites

8
  • Premium Statistic Top 10 online stores in Belgium 2025, by revenue
  • Basic Statistic Top cross-border online stores in Belgium 2025
  • Premium Forecast Top 5 online electronics & media stores in Belgium 2024, by net sales
  • Premium Statistic Top 5 online fashion stores in Belgium 2025, by net sales
  • Premium Statistic Leading e-commerce and shopping websites in Belgium 2023, based on visit share
  • Premium Statistic Leading online marketplaces in Belgium 2023, based on visit share
  • Premium Statistic Leading coupons and rebates websites in Belgium 2023, based on visit share
  • Premium Statistic Leading groceries websites in Belgium 2023, based on visit share

Online shopping behavior

5
  • Premium Forecast Attitudes towards online shopping in Belgium 2024
  • Premium Statistic Main online purchase motivations in Belgium 2025
  • Premium Statistic Online shopping frequency in Belgium 2023
  • Premium Statistic Domestic and cross-border online shopping in Belgium 2025
  • Premium Statistic Quarterly online shopping expenditure in Belgium 2019-2023

Emerging trends

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  • Premium Statistic Most wanted e-commerce innovations in Belgium 2023, by generation
  • Premium Statistic Leading social networks for shopping in Belgium 2023
  • Premium Statistic Main online shopping payment methods in Belgium 2024
  • Premium Statistic Omnichannel shopping behavior in Belgium 2023
  • Premium Statistic Most downloaded shopping apps in Belgium 2026
  • Premium Statistic Leading online grocery apps in Belgium 2025, by downloads
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