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Amazon in the United Kingdom (UK)

Statistics report on Amazon in the United Kingdom

This report presents a range of statistics on the global online retailer Amazon's activities in the United Kingdom (UK). It comprises five chapters, starting with a global and UK overview of the retailer's key financial and business figures.
Further insights give information on the web traffic to the marketplace, as well as about brand awareness and consumer behavior on Amazon.

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Table of contents

Overview

6
  • Basic Statistic Amazon revenue 2005-2025
  • Basic Statistic Net sales of Amazon in leading markets 2015-2025
  • Premium Statistic Compound annual growth rate of Amazon's key markets 2022-2027
  • Basic Statistic Amazon net sales in the United Kingdom (UK) 2010-2025
  • Premium Statistic Emissions released by Amazon UK 2020-2023
  • Basic Statistic Top online stores in the UK 2025

Logistics & sellers

5
  • Premium Statistic Number of Amazon fulfillment centers in Europe by country 2023
  • Basic Statistic Amazon UK Services revenue 2009-2023
  • Basic Statistic Amazon UK Services: profit/comprehensive income in the UK 2009-2022
  • Basic Statistic Amazon UK services: number of employees in the UK 2009-2023
  • Premium Statistic Leading marketplace sellers on Amazon.co.uk 2025, by number of reviews

Online traffic

7
  • Premium Statistic Leading e-commerce and shopping websites in the UK 2023, based on visit share
  • Premium Statistic Total global visitor traffic to Amazon.co.uk 2023
  • Premium Statistic Number of visits to amazon.co.uk 2023, by source
  • Premium Statistic Number of monthly website visits to business.amazon.uk 2023
  • Premium Statistic Monthly Amazon Shopping app downloads in the UK 2021-2023
  • Premium Statistic Share of online retail time spent on Amazon in the UK
  • Premium Statistic Average number of minutes spent on Amazon in the UK 2025, by region

Brand awareness

6
  • Premium Statistic Popularity and fame of Amazon in the UK 2020-2026
  • Premium Statistic Popularity and fame of Amazon in the UK 2024, by generation
  • Premium Statistic Popularity and fame of Amazon Prime in the UK 2023-2026
  • Premium Statistic Popularity and fame of Amazon Prime in the UK 2023, by generation
  • Premium Forecast Amazon brand profile in the UK 2024
  • Premium Forecast Amazon Pay brand profile in the UK 2023

Consumption

4
  • Premium Forecast Most popular online shops in the UK 2025
  • Premium Statistic Share of online shoppers purchasing on Amazon in the UK 2025, by frequency
  • Basic Statistic Average monthly spending on Amazon among consumers in the UK 2025
  • Premium Statistic Products with highest sales growth on amazon.co.uk on Prime Day 2023
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