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E-commerce in Vietnam

Statistics report on e-commerce in Vietnam

This report presents comprehensive data on Vietnam's e-commerce industry, including key statistical indicators, figures on major e-commerce segments, and an analysis of the leading online shopping platforms in the country. Additionally, it provides insights into e-commerce logistics and explores the online shopping behaviors of Vietnamese consumers.

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Table of contents

Overview

5
  • Premium Statistic Internet economy size SEA 2025, by country
  • Premium Statistic GMV of the internet economy in Vietnam 2015-2025
  • Premium Statistic GMV of the internet economy Vietnam 2025, by sector
  • Premium Statistic E-commerce market volume SEA 2022-2030, by country
  • Premium Statistic E-commerce share of retail sales in Vietnam 2015-2025

Key indicators

6
  • Premium Statistic E-commerce market value in Vietnam 2014-2025
  • Premium Statistic Yearly growth of e-commerce revenue Vietnam 2016-2023
  • Premium Statistic Average annual revenue per e-commerce user on consumer goods 2019-2025
  • Premium Statistic Number of e-commerce users in Vietnam 2018-2022
  • Premium Statistic Number of e-commerce sites in Vietnam 2018-2022, by type
  • Premium Statistic Share of enterprises using e-commerce channels to sell products Vietnam 2019-2022

E-commerce segments

6
  • Premium Statistic Consumer goods e-commerce spending in Vietnam 2025, by category
  • Premium Statistic Consumer goods e-commerce spending growth in Vietnam 2023, by category
  • Premium Statistic Online travel and tourism e-commerce spending Vietnam 2025, by category
  • Premium Statistic Online travel and tourism spending growth in Vietnam 2025, by category
  • Premium Statistic Digital media spending in Vietnam 2023, by category
  • Premium Statistic Digital media spending growth in Vietnam 2023, by category

E-commerce platforms

7
  • Premium Statistic E-commerce platform revenue share in total e-commerce revenue Vietnam 2020-2023
  • Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q3 2024
  • Premium Statistic E-commerce platforms market share based on GMV Vietnam Q1 2024
  • Premium Statistic GMV of main e-commerce platforms Vietnam Q1 2024
  • Premium Statistic Revenue of Shopee Vietnam Q1 2024, by category
  • Premium Statistic Revenue of TikTok Shop Vietnam Q1 2024, by category
  • Premium Statistic Revenue of Lazada Vietnam Q1 2024, by category

E-commerce logistics

4
  • Premium Statistic Popular shipping methods used by e-commerce businesses in Vietnam 2022
  • Premium Statistic Revenue of express delivery services Vietnam 2021-2030
  • Premium Statistic Leading express delivery companies by market share Vietnam 2023
  • Premium Statistic Leading express delivery service providers based on revenue Vietnam 2023

Consumer behavior

8
  • Premium Statistic Share of population making online purchases Vietnam 2025, by gender
  • Premium Statistic Leading e-commerce categories in Vietnam 2022
  • Premium Statistic E-commerce usage intention Vietnam 2022
  • Premium Statistic Main factors that influence online purchases in Vietnam 2022
  • Premium Statistic Channel preference for online shopping Vietnam 2019-2022
  • Premium Statistic Average retention time of consumers on e-commerce platforms 2023
  • Premium Statistic Leading e-commerce payment methods in Vietnam 2022
  • Premium Statistic Preferred online shopping return method Vietnam 2023
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