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Mobile commerce in the Nordics

Statistics report on mobile commerce in the Nordics

This report presents data on the mobile commerce market in the four Nordic countries: Sweden, Denmark, Norway, and Finland. It gives information on mobile e-commerce consumers, usage, and traffic. The last chapter is dedicated to the leading shopping apps.

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Table of contents

Overview

6
  • Premium Forecast E-commerce sales channel share in the Nordic countries 2018-2028, by device
  • Premium Statistic Nordics: users who prefer using their smartphones for selected activities 2023
  • Premium Forecast Number of smartphone users in Sweden 2010-2050
  • Premium Forecast Number of smartphone users in Denmark 2010-2050
  • Premium Forecast Number of smartphone users in Norway 2010-2050
  • Premium Forecast Number of smartphone users in Finland 2010-2050

Desktop vs. mobile

8
  • Premium Statistic Online retail website visits and orders in Nordic countries 2024, by device
  • Basic Statistic Annual growth in e-commerce traffic in the Nordics 2025-2026, by device
  • Premium Statistic Social referrals to e-commerce sites in the Nordics 2024, by device
  • Premium Statistic Cart abandonment rate in the Nordics 2026, by device
  • Premium Statistic Online vs. offline retail shopping channel usage in Sweden 2023
  • Premium Statistic Devices used to shop online in Denmark 2024
  • Premium Forecast E-commerce sales channel share in Norway 2018-2028, by device
  • Premium Forecast E-commerce sales channel share in Finland 2020-2028, by device

Mobile consumers

9
  • Premium Statistic Mobile shopping penetration in the Nordics 2021-2023
  • Premium Statistic E-commerce shoppers mobile audience share in Sweden 2023, by age
  • Premium Statistic Mobile shoppers audience share in Sweden 2023, by gender
  • Premium Statistic E-commerce shoppers mobile audience share in Denmark 2023, by age
  • Premium Statistic Mobile shoppers audience share in Denmark 2023, by gender
  • Premium Statistic E-commerce shoppers mobile audience share in Norway 2023, by age
  • Premium Statistic Mobile shoppers audience share in Norway 2023, by gender
  • Premium Statistic E-commerce shoppers mobile audience share in Finland 2023, by age
  • Premium Statistic Mobile shoppers audience share in Finland 2023, by gender

Mobile shopping apps

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  • Premium Statistic Most downloaded shopping apps in Sweden 2024
  • Premium Statistic Main marketplace apps in Sweden 2023, by downloads
  • Premium Statistic Most downloaded shopping apps in Denmark 2024
  • Premium Statistic Main marketplace apps in Denmark 2023, by downloads
  • Premium Statistic Most downloaded shopping apps in Norway 2024
  • Premium Statistic Main marketplace apps in Norway 2024, by downloads
  • Premium Statistic Most downloaded shopping apps in Finland 2023
  • Premium Statistic Main marketplace apps in Finland 2023, by downloads
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