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Allegro

Statistics report on Allegro in Poland

This report provides insights and statistics on the Allegro platform in Poland. It includes an overview of key platform data and the e-commerce landscape in Poland and Central and Eastern Europe. Additionally, the report consists of data on customer online shopping behavior and delivery preferences.

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Table of contents

Platform insights

7
  • Premium Statistic Number of active buyers on Allegro in Poland 2017-2024
  • Premium Statistic Allegro adjusted EBITDA in Poland 2017-2024
  • Premium Statistic Revenues of Allegro in Poland 2017-2024, by revenue type
  • Premium Statistic Net revenues of Allegro in Poland 2017-2025
  • Premium Statistic Allegro GMV in Poland 2017-2024
  • Premium Statistic Allegro GMV per Active Buyer in Poland 2017-2024
  • Premium Statistic Allegro downloads in Poland 2022-2024

Other activities of Allegro Group

4
  • Premium Statistic Revenues of Allegro International Operations 2023-2024, by segment
  • Premium Statistic Operating expenses of Allegro International Operations 2023-2024, by segment
  • Premium Statistic Revenues of Ceneo in Poland 2023-2024, by source
  • Premium Statistic Operating expenses of Ceneo in Poland 2023-2024, by source

E-commerce in Poland

5
  • Premium Statistic Most popular online stores in Poland 2020-2025, by brand awareness
  • Premium Statistic Value of e-commerce market in Poland 2014-2027
  • Premium Statistic E-commerce revenue in Poland 2017-2030
  • Premium Statistic Number of registered e-commerce stores in Poland 2013-2025
  • Premium Forecast E-commerce share of retail revenue in Poland 2025

E-commerce in CEE

4
  • Premium Statistic Share of online shoppers in CEE 2025, by country
  • Premium Statistic E-commerce market value in CEE 2023, by country
  • Premium Forecast E-commerce share in retail revenue in CEE 2026, by country
  • Premium Statistic Leading online stores in CEE 2025, by GMV

Online shopping behavior

4
  • Premium Statistic Online retail users in Poland 2017-2030
  • Premium Statistic Frequency of shopping online in Poland 2024, by platform
  • Premium Statistic Main reasons for shopping online in Poland 2023-2025
  • Premium Statistic Most popular online shopping categories in Poland 2023-2025

Delivery

5
  • Premium Statistic Number of pick-up and drop-off locations in Poland 2024, by courier
  • Premium Statistic Types of parcel machines motivating online shopping in Poland 2025
  • Premium Statistic E-commerce delivery methods used in Poland 2023-2025
  • Premium Statistic Most used online shipping provider by Polish online shoppers 2020-2025
  • Premium Statistic Revenues from domestic and international courier shipments in Poland 2017-2024
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