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Artificial intelligence (AI) in UK e-commerce

Statistics report on artificial intelligence (AI) in e-commerce in the United Kingdom (UK)

This report contains statistical data on artificial intelligence (AI) in the e-commerce sector in the United Kingdom (UK). The presented statistical data shed light on the adoption of AI-powered tools in e-commerce businesses, as well as the use of generative AI for among UK consumers. A final spotlight is dedicated to AI chatbots.

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Table of contents

Overview

4
  • Premium Statistic Global AI in retail market size 2020-2028
  • Premium Forecast Growth of the AI market in the United Kingdom 2021-2032
  • Premium Forecast Generative AI market growth in the United Kingdom 2020-2032
  • Premium Statistic Retail roles expected to be replaced by technology in the UK by 2030

AI adoption

4
  • Premium Statistic Share of technology budget spent on gen AI in the UK 2024-2025, by industry
  • Premium Statistic AI adoption by UK businesses in 2025, by sector and adoption stage
  • Premium Statistic Applications of AI in small business marketing in the UK 2025
  • Premium Statistic Main uses of gen AI in UK retail sector in 2025

Shopping experience

5
  • Premium Statistic Share of consumers using AI tools to research purchases worldwide 2025
  • Premium Statistic UK consumers using AI in shopping experience 2025
  • Premium Statistic GenAI usage during the November shopping events in the United Kingdom 2024
  • Premium Statistic Opinions about AI in online CX in the UK 2024
  • Premium Forecast Share of adults likely to shop based on AI-created influencers' tips in the UK 2025

Generational differences

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  • Premium Statistic Use of AI for shopping among Millennials and Gen Z in Europe 2024, by country
  • Premium Statistic Consumer sentiment on AI personalization in the UK 2025, by generation
  • Premium Statistic UK consumers using AI in shopping experience 2025, by generation
  • Premium Statistic Views on AI chatbots for gift ideas in Great Britain 2025, by age

Chatbots

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  • Premium Statistic Consumers engaging with Gen AI chatbots 2024, by country
  • Premium Statistic Share of consumers who favor customer advisors over AI 2024, by country
  • Premium Statistic Views on AI chatbots for gift ideas in Great Britain 2025
  • Premium Statistic UK consumers open to using AI chatbots for handling simple queries in 2025
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