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Subscription commerce

Statistics report on subscription commerce

This report presents insights and statistics on subscriptions in e-commerce, or subscription commerce. It provides insights on which product categories consumers purchase subscriptions for, chapters on the biggest meal kit and digital media subscription businesses, as well as the consumer behavior of subscribers. The report also features a chapter on highlights of subscription commerce in the United States market.

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Table of contents

Overview

5
  • Premium Statistic Top pricing models used by subscription merchants worldwide 2023
  • Premium Statistic Customer churn increase by subscription merchants worldwide 2023, by country
  • Premium Statistic Trends among subscription merchants worldwide 2023
  • Premium Statistic Subscription e-commerce sales in the U.S. 2019-2023
  • Premium Statistic Amazon total paying Prime members 2020

Categories

6
  • Premium Statistic Most commonly used subscription service types worldwide 2022, by category
  • Premium Statistic Subscription commerce consumer LTV worldwide 2022, by product category
  • Premium Statistic Subscription commerce order AOV worldwide 2022, by product category
  • Premium Statistic Subscription commerce churn rate worldwide 2022, by product category
  • Premium Statistic Subscription commerce annual retention rate worldwide 2022, by product category
  • Premium Statistic Subscription model adoption in selected app categories 2023

Meal kit delivery

4
  • Premium Forecast Revenue of the meal kit delivery industry worldwide 2017-2031
  • Premium Statistic Global number of active subscribers of HelloFresh and Blue Apron 2016-2023
  • Premium Statistic HelloFresh: quarterly order volume worldwide 2016-2025
  • Premium Statistic Gousto funding 2014-2023

Digital media & entertainment

4
  • Premium Statistic Quarterly Netflix subscribers count worldwide Q1 2013-Q4 2025
  • Basic Statistic Quarterly Disney+ subscribers count worldwide 2020-2025
  • Basic Statistic Spotify's premium subscribers Q1 2015-Q4 2025
  • Basic Statistic YouTube paying subscribers 2020-2025

Consumer behavior

8
  • Premium Statistic Subscription commerce conversion rates worldwide 2022, by vertical
  • Premium Statistic Subscription commerce transactions with APM worldwide 2022, by vertical
  • Premium Statistic Consumers who canceled or took out a new subscription 2022, by country
  • Premium Statistic Y-o-y percentage change of monthly spending on digital content in the UK 2022-2024
  • Premium Statistic Top features driving retail subscription sign-ups in the U.S. 2023
  • Premium Statistic Top features for retail subscription box consumers in the U.S. 2023, by category
  • Premium Statistic Reasons for retail subscription cancellations in the U.S. 2023
  • Premium Statistic D2C subscription consumer loyalty in the U.S. 2022

U.S. market highlights

7
  • Premium Statistic U.S. consumers with at least one retail product subscription in 2023, by generation
  • Premium Statistic Types of plan changes offered by merchants to subscribers in the U.S. 2023
  • Premium Statistic Features offered by subscription businesses in the U.S. 2023
  • Premium Statistic Number of U.S. consumers with mass merchant memberships 2022
  • Premium Statistic Number of Amazon Prime subscribers in the U.S. 2016-2026
  • Premium Statistic Monthly share of product subscription shoppers in the U.S. 2021-2022
  • Premium Statistic Share of product subscription shoppers in the U.S. 2022, by generation
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