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Artificial intelligence (AI) in e-commerce

Statistics report on artificial intelligence (AI) in e-commerce

This statistics report sheds light on the impact of artificial intelligence (AI) in the e-commerce industry. The report starts with an overview of retail investment in AI technologies and the main applications of AI-powered tools.
Artificial intelligence (AI) has reshaped traditional models of customer service and enhanced personalized product recommendations. This report explores the growing use of generative AI platforms for purchase purposes.

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Table of contents

Market size

3
  • Premium Statistic Technology sectors facing setbacks in securing AI deals worldwide 2020-2024
  • Premium Statistic AI spend as share of revenue in retail and consumer goods companies 2025
  • Premium Statistic AI market size in the luxury brands industry worldwide 2024-2034

Participation

5
  • Premium Statistic Adoption of generative AI across industries and functions worldwide 2024
  • Basic Statistic AI use in global enterprises 2025, by industry and function
  • Basic Statistic Retailers investing in specific AI areas worldwide 2025
  • Premium Statistic Brands leveraging AI to improve customer experience 2025
  • Premium Statistic Usage of AI/ML tools in e-commerce fraud management worldwide 2025

Demographics

6
  • Premium Statistic Consumers using AI assistants or ChatGPT when shopping online 2025, by generation
  • Premium Statistic Desired AI-assisted features in the buying process worldwide 2024, by generation
  • Premium Statistic Consumers perception about virtual shopping assistants 2024, by age
  • Premium Statistic Consumer trust in AI data privacy by generation 2024
  • Premium Statistic Gen Z' GenAI usage preference in the customer journey worldwide 2024, by stage
  • Premium Statistic Millennials' GenAI usage preference in the customer journey worldwide 2024, by stage

Consumer behavior

8
  • Premium Statistic Generative AI use and awareness in online shopping 2023-2025
  • Premium Statistic Shoppers feelings on AI usage for shopping experiences worldwide 2025
  • Premium Statistic Most desired AI shopping features globally in 2025
  • Premium Statistic E-commerce user preferences for generative AI tools 2024
  • Premium Statistic Frequency of using AI for making purchase decisions in European countries 2025
  • Premium Statistic Consumers wanting GenAI to provide hyperpersonalized content in 2025
  • Basic Statistic Chatbot queries in e-commerce 2024
  • Premium Statistic Main reasons to use ChatGPT when shopping online 2025
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