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Amazon sellers

Statistics report on Amazon sellers

This statistics report examines the backbone of Amazon: its sellers. The latest financial figures provide an overview of sales from third-party sellers鈥 independent merchants who use Amazon as a sales platform while retaining control over product pricing.
The report contains statistical data regarding Amazon's first-party sellers and manufacturers. Additionally, it includes rankings of popular sellers in Amazon's largest markets.

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Table of contents

Third-party sellers

5
  • Basic Statistic Global net revenue of Amazon 2015-2025, by product group
  • Premium Statistic Quarterly value of Amazon third-party seller services 2017-2026
  • Premium Statistic Quarterly growth of Amazon third-party seller services value 2017-2026
  • Premium Statistic Amazon third-party seller share 2007-2026
  • Premium Statistic Average monthly sales for Amazon sellers as of 2024

First-party sellers

5
  • Premium Statistic Amazon first-party vendor strategies to improve margins 2025
  • Premium Statistic Amazon vendors receiving cost decrease requests in 2025, by type of goods
  • Premium Statistic Amazon's growth vs. category average in 2025, by segment
  • Premium Statistic Challenges of first-party vendors when trading with Amazon 2024
  • Premium Statistic Impact of trade tariffs on Amazon first-party vendors in the U.S. 2025

Rankings

9
  • Premium Statistic Fastest growing brands on Amazon in the U.S. in 2024, by revenue growth
  • Premium Statistic Third-party sellers with highest number of reviews on Amazon U.S. 2025
  • Premium Statistic Leading marketplace sellers on Amazon.ca 2025, by number of reviews
  • Premium Statistic Leading marketplace sellers on Amazon.co.uk 2025, by number of reviews
  • Premium Statistic Leading marketplace sellers on Amazon.de 2025, by number of reviews
  • Premium Statistic Leading marketplace sellers on Amazon.fr 2025, by number of reviews
  • Premium Statistic Leading marketplace sellers on Amazon.it 2025, by number of reviews
  • Premium Statistic Leading marketplace sellers on Amazon.es 2025, by number of reviews
  • Premium Statistic Leading marketplace sellers on Amazon.in 2025, by number of reviews

U.S. sellers

5
  • Premium Statistic Average annual sales of SMBs on Amazon in the U.S. 2020-2025
  • Premium Statistic Average annual sales of Amazon independent sellers in the U.S. 2025, by state
  • Premium Statistic Share of sales U.S. small sellers generate via Amazon 2025
  • Premium Statistic Perceived fairness of Amazon pricing for sellers services in the U.S. 2025
  • Premium Statistic Share of profit margin U.S. small sellers generate via Amazon 2025
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