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Sex toys e-commerce

Statistics report on sex toys e-commerce worldwide

This report presents insights and statistics on sex toys e-commerce worldwide. It provides sales figures and a ranking of the leading online sex stores in selected markets like the United Kingdom, Germany, France, the Netherlands, and the United States. The report also includes insights on the online visibility and traffic of key players in the industry, and a final chapter featuring statistics on online shopping and consumer demographics.

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Table of contents

Overview

6
  • Premium Statistic Size of the sex toy market worldwide 2016-2030
  • Premium Statistic Retail sales share of the global sexual wellness devices market 2021, by region
  • Premium Statistic Retail sales share of the sexual wellness devices market 2021, by product category
  • Premium Statistic Global sexual wellness devices market 2021, by channel
  • Premium Statistic Online share of the sexual wellness devices market 2019-2022, by country
  • Premium Statistic Channels used to purchase sex toys online in the U.S., UK, and France 2021

Key players

10
  • Premium Forecast Top erotic online stores worldwide 2024
  • Premium Forecast Top erotic online stores U.S. 2024
  • Premium Forecast Top erotic online stores in Canada 2024
  • Premium Forecast Top erotic online stores in the UK 2024
  • Premium Forecast Top erotic online stores in Germany 2024
  • Premium Forecast Top erotic online stores in France 2024
  • Premium Forecast Top erotic online stores in the Netherlands 2024
  • Premium Forecast adameve.com: e-commerce GMV 2017-2024
  • Premium Forecast Eis.de: e-commerce GMV in Germany 2016-2026
  • Premium Forecast lovehoney.co.uk: e-commerce net sales 2014-2026

Reach & Traffic

6
  • Premium Statistic Leading sex toy websites worldwide 2026, by monthly visits
  • Premium Statistic Bounce rate of leading sex toy websites worldwide 2024
  • Premium Statistic Online visibility of sex toys retailers in the UK 2023
  • Premium Statistic Online sex shop Eis.de traffic 2024
  • Premium Statistic adameve.com: global traffic 2024
  • Premium Statistic lovehoney.co.uk: global traffic 2025

Online shoppers

5
  • Premium Statistic Share of shoppers buying erotic materials and toys online 2023, by country
  • Premium Statistic Share of shoppers buying erotic materials and toys online 2023, by generation
  • Premium Statistic Share of shoppers buying sex toys online 2023, by gender
  • Premium Statistic Share of consumers shopping online for sex toys on Black Friday 2022, by country
  • Premium Statistic Reasons not to purchase sexual wellness products in the U.S 2022, by generation
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