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E-commerce in Ghana

Statistics report about e-commerce in Ghana

The present report presents statistics and charts on e-commerce in Ghana. Firstly, it looks at internet users and the overall e-commerce penetration and revenue in the nation. Moreover, the report includes data on online marketplaces, transactions, and consumer behaviors. Lastly, it gives information on online food in Ghana.

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Table of contents

Overview

5
  • Basic Statistic Number of internet users in Ghana 2017-2025
  • Premium Forecast Revenue of the e-commerce industry in Ghana 2017-2030
  • Premium Forecast Number of users of e-commerce in Ghana 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Ghana 2017-2030
  • Premium Forecast Revenue in the fashion e-commerce market in Ghana 2017-2030

Online marketplaces and visitors

7
  • Premium Statistic Number of web visitors of marketplaces in Ghana 2017-2020
  • Premium Statistic Distribution of online marketplaces in Ghana 2020, by type
  • Premium Statistic Share of ownership of online marketplaces in Ghana 2019-2020, by type
  • Premium Statistic Distribution of online marketplace visitors in Ghana 2020, by device
  • Premium Statistic Popular online marketplaces for physical goods in Ghana 2020, by number of visitors
  • Premium Statistic Share of web visitors of marketplaces in Ghana 2019-2020, by gender
  • Premium Statistic Distribution of online marketplace visitors in Ghana 2020, by age

Payment systems

6
  • Premium Statistic Volume of payment systems in Ghana 2023, by method
  • Premium Forecast Penetration rate of credit cards in Ghana 2011-2050
  • Premium Forecast Penetration rate of debit cards in Ghana 2011-2050
  • Premium Statistic Share of population with mobile money accounts in Ghana 2018-2025
  • Premium Statistic Number of people making digital payments in Ghana 2019-2028
  • Premium Statistic Total value of digital payment transactions in Ghana 2019-2028

Consumer search and preferences

5
  • Premium Statistic Share of web traffic in Ghana 2025, by search engine
  • Premium Statistic Main channels for online brand research in Ghana 2024
  • Premium Statistic Main e-commerce website categories in Ghana 2022, by traffic
  • Premium Forecast Consumer electronics market penetration rate in Ghana 2017-2030
  • Premium Statistic Share of weekly online shopping activities in Ghana Q3 2024, by type

Jumia Food and online food delivery

4
  • Premium Statistic Share of orders on Jumia Food in Ghana 2020, by age group
  • Basic Statistic Share of Jumia Food consumer traffic in Ghana 2020, by device
  • Premium Statistic Share of weekly food delivery days for Jumia orders in Ghana 2020
  • Premium Statistic Number of people ordering online take-away food delivery in Ghana 2019-2028
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