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Content

The study examines the German B2C eCommerce market from the supply perspective, with a detailed analysis of the 1,000 biggest online stores and hybrid marketplaces based on their 2021 revenue in Germany as well as of the top 10 marketplaces based on their 2021 gross merchandise volume (GMV) in Germany. Services and usage rights (e.g., cell phone contracts) as well as stores which only sell digital goods (e.g., Google Play) are not considered.

The ranking is based on a detailed analysis of more than 1,000 German online stores, hybrid marketplaces, and “pure” marketplaces, which were first surveyed online about their revenues, among other things. This data base was expanded by a wide range of secondary data from professional databases (e.g., eCommerceDB, EHI, Bundesanzeiger, �����ƽ��). Based on all the data obtained, eCommerce revenue drivers were identified, and the extent of their influence was quantified by performing a regression analysis. Missing revenue data could thus be approximated then.

Scope

The study consists of two professionally edited documents: a comprehensive PDF document and an Excel file including 1,000 data sets on online stores and hybrid marketplaces, data sets on the top 10 marketplaces, as well as about 120 columns.

The PDF document contains a detailed analysis of the data with diagrams and tables regarding the most important results.

The Excel file includes all examined characteristics of Germany’s top 1,000 online stores and hybrid marketplaces sorted by revenue as well as the top 10 marketplaces sorted by their gross merchandise volume (GMV). The table is easy to work with; thanks to filters, the data can be conveniently analyzed.

The following aspects are included:

• Ranking
• Company
• URL
• Net E-Commerce revenue
• Net E-Commerce revenue via third-party marketplaces
• Gross Merchandising Volume (GMV)
• Total revenue
• Address
• Contact person
• CEO
• Legal form
• Product segments (primary and secondary segment)
• Distribution channels (incl. stores and marketplaces)
• Store launch
• Traffic
• Shop systems
• E-mail marketing
• Payment methods
• Shipping options


Publication date: October 12, 2022


Are you interested in global market data that is constantly updated?

In addition to the study, helps you answer relevant questions relating to eCommerce. With , you gain access to market analyses, benchmarks, and detailed revenue information regarding more than 28,000 online stores and marketplaces worldwide.


The following links redirect you to the studies in German language from prior years:

E-Commerce Market Germany 2021

E-Commerce Market Germany 2020

E-Commerce Market Germany 2019