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Online shopping behavior in Canada

Statistics report on online shopping behavior in Canada

This report provides facts and statistics on online shopping behavior in Canada. It presents an overview of the market and contains key insights into leading product categories, choice of retailer, user demographics, and the overall purchase process. The report also features statistics on spending and revenue as well as digital payment methods.

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Table of contents

Overview

6
  • Premium Statistic Penetration rate of e-commerce in Canada 2017-2030
  • Premium Statistic Retail e-commerce revenue in Canada 2017-2030
  • Premium Statistic Revenue growth of e-commerce in Canada 2020-2029
  • Premium Forecast Attitudes towards online shopping in Canada 2025
  • Premium Forecast Drivers of online purchases in Canada 2022
  • Premium Forecast Revenue per user of e-commerce in Canada 2017-2030

Categories

7
  • Premium Forecast Most popular categories for online purchases in Canada 2025
  • Premium Statistic Main online shopping segments in Canada 2022, by market share
  • Premium Statistic Intended e-commerce spend share in Canada 2022, by category
  • Premium Forecast Most returned online purchases by category in Canada 2025
  • Premium Statistic Main products bought online from abroad by consumers in Canada 2022
  • Premium Forecast E-commerce revenue per user in Canada 2022-2029, by segment
  • Premium Forecast ARPU of the eServices market in Canada 2018-2028, by segment

Retailers

4
  • Premium Forecast Most popular online shops in Canada 2025
  • Premium Statistic Online shoppers' purchase motivations in Canada 2022
  • Premium Statistic Features influencing online retailer selection in Canada 2022
  • Premium Statistic Drivers of brand abandonment by digital buyers in Canada 2022

Shoppers

4
  • Premium Forecast Number of users of e-commerce in Canada 2017-2030
  • Premium Statistic Canadian consumers' online shopping profiles 2022
  • Premium Statistic Number of online orders per year in Canada 2022, by shopper profile
  • Premium Forecast Most common online purchases by device in Canada 2022

Purchase process

5
  • Premium Statistic Sources for online shopping inspiration in Canada 2022
  • Premium Statistic First action taken before most recent online purchase in Canada 2022
  • Premium Statistic E-commerce conversion rate in Canada 2024-2026, by quarter
  • Premium Statistic Cart abandonment rate in Canada 2026, by device
  • Premium Statistic Post-pandemic changes in digital consumer behavior in Canada 2022

Payments

5
  • Premium Forecast Most common online payments by type in Canada 2025
  • Premium Forecast Biggest e-commerce payment brands in Canada 2024
  • Premium Forecast Biggest contactless payment brands at POS in Canada 2024
  • Premium Forecast Mobile payments usage by situation in Canada 2024
  • Premium Statistic Most used e-commerce payment methods in Canada 2016-2025, with 2030 forecast
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