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E-commerce in Morocco

Statistics report about e-commerce in Morocco

This report presents statistics and charts about e-commerce in Morocco. It first provides an overview of internet users and penetration before focusing on the number of digital shoppers and e-commerce penetration in the country. Moreover, the report includes statistics on online marketplaces, consumers' preferences and behaviors, and e-commerce revenue. Lastly, the final chapter displays data on online payment methods.

Table of contents

Overview

4
  • Premium Forecast Number of internet users in Morocco 2000-2050
  • Premium Statistic Internet penetration rate in Morocco 2015-2025
  • Premium Forecast Number of smartphone users in Morocco 2010-2050
  • Premium Statistic Readiness to engage in and benefit from e-commerce in Africa 2019, by country

E-commerce users

5
  • Premium Forecast Number of users of e-commerce in Morocco 2017-2030
  • Premium Forecast Penetration rate of e-commerce in Morocco 2017-2030
  • Premium Forecast E-commerce market user distribution in Morocco 2021, by age
  • Premium Statistic Weekly online shopping activities in Morocco 2024
  • Premium Statistic Mobile e-commerce share in Africa 2020-2022, by country

Online marketplaces

6
  • Basic Statistic Number of online marketplaces in Africa 2020, by country
  • Basic Statistic Online marketplaces with highest number of visitors in Morocco 2020
  • Premium Statistic Number of web visitors of Avito in Morocco 2017-2020
  • Premium Statistic Visits on Jumia on selected domains in Africa 2020-2026
  • Premium Statistic Distribution of visits on Jumia in Africa 2023, by country
  • Premium Statistic Number of web visitors of MarocAnnonces.com in Morocco 2017-2020

Preferences & behaviors

3
  • Premium Statistic Leading e-commerce segments in Morocco 2022
  • Premium Forecast Online vs. offline purchases by category in Morocco 2022
  • Premium Forecast Attitudes towards online shopping in Morocco 2023

Revenue

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  • Premium Forecast Revenue of the e-commerce industry in Morocco 2017-2030
  • Premium Forecast Revenue of the e-commerce market in Morocco 2021-2029, by segment
  • Premium Forecast E-commerce ARPU in selected African countries 2022-2027
  • Premium Forecast Revenue per user of e-commerce in Morocco 2017-2030

Online payments

4
  • Premium Statistic Internet users using mobile payment methods in Africa 2025, by country
  • Premium Statistic Share of people making or receiving digital payments in Morocco 2025, by gender
  • Premium Statistic Most popular online payment methods in 5 countries in Africa 2022
  • Premium Statistic Distribution of online payment methods in Morocco 2023
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