In 2021, Alibaba's average customer acquisition costs amounted to around *** yuan, whereas the short video platform Kuaishou spent an average of ** yuan on the acquisition of each new customer. Compared to traditional e-commerce platforms, social commerce and live commerce platforms had much lower average customer acquisition costs.
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199IT. (April 14, 2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan)." Chart. April 14, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. (2022). Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT. "Average Customer Acquisition Costs in China from Financial Year 2016 to 2021, by E-commerce Platform (in Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2022, /statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
199IT, Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) ÌÇÐÄÆƽâ°æ, /statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/ (last visited July 19, 2026)
Average customer acquisition costs in China from financial year 2016 to 2021, by e-commerce platform (in yuan) [Graph], 199IT, April 14, 2022. [Online]. Available: /statistics/1126670/china-average-customer-acquisition-costs-by-ecommerce-platform/
