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Leading ten protein ingredients used in protein powder products in Europe in 2017 and 2018

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Source

Release date

February 2019

Region

Europe

Survey time period

2017 to 2018

Supplementary notes

* Estimate.

Citation formats

Share of ingredients used in protein powder products in Europe in 2017 and 2018

Published by
T. Ozbun,
Dec 16, 2019

Milk protein was the protein ingredient used by the largest share of protein product powders sold in Europe in 2018, with an estimated ** percent of the market. In 2018, there was also a shift away from protein concentrate, with both whey protein concentrate and milk protein concentrate seeing declines in market share. In contrast, dietary proteins and protein isolate recorded an increase in market share in 2018, as soy protein isolate alone increased its market share from * percent in 2017 to an estimated **** percent in 2018.

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