* The age of respondents and the exact survey date have not been stated by the source.
Supplements include: protein shakes, high-protein food & snacks, organic supplements, vegan supplements, vitamins & minerals, weight-loss supplements.
Citation formats
Average annual spending on supplements in European countries in 2019, by type
In 2019, European consumers spent most of their fitness supplement budget on protein shakes. In France, approximately ** percent of consumer spending on health and fitness supplements was spent on protein shakes. In Germany and the United Kingdom, spending on protein shakes accounted for ** percent and ** percent of consumers’ supplement expenditures, respectively.
Health and fitness supplements in the United Kingdom
Among various geographical regions in the United Kingdom, London has the highest average per-capita spending on health and fitness supplements, with approximately *** British pounds. Wales and the West Midlands had the second and third-highest average per-capita spending, with *** and *** British pounds, respectively. Scotland had the lowest per-capita spending among UK regions.
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Myprotein. (November 6, 2019). Average annual per-capita spending on health and fitness supplements in selected European countries in 2019, by type (in GBP) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1147773/average-annual-spending-on-health-and-fitness-supplements-in-selected-european-countries/
Myprotein. "Average annual per-capita spending on health and fitness supplements in selected European countries in 2019, by type (in GBP)." Chart. November 6, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1147773/average-annual-spending-on-health-and-fitness-supplements-in-selected-european-countries/
Myprotein. (2019). Average annual per-capita spending on health and fitness supplements in selected European countries in 2019, by type (in GBP). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1147773/average-annual-spending-on-health-and-fitness-supplements-in-selected-european-countries/
Myprotein. "Average Annual Per-capita Spending on Health and Fitness Supplements in Selected European Countries in 2019, by Type (in Gbp)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2019, /statistics/1147773/average-annual-spending-on-health-and-fitness-supplements-in-selected-european-countries/
Myprotein, Average annual per-capita spending on health and fitness supplements in selected European countries in 2019, by type (in GBP) ÌÇÐÄÆƽâ°æ, /statistics/1147773/average-annual-spending-on-health-and-fitness-supplements-in-selected-european-countries/ (last visited August 05, 2026)
Average annual per-capita spending on health and fitness supplements in selected European countries in 2019, by type (in GBP) [Graph], Myprotein, November 6, 2019. [Online]. Available: /statistics/1147773/average-annual-spending-on-health-and-fitness-supplements-in-selected-european-countries/
