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Sales value share of protein bars, powder, and shakes in Italian food retail in 2024/2025*, by type

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Sources

Release date

April 2025

Region

Italy

Survey time period

Year ending 26 January 2025

Special properties

Sales in hypermarkets, supermarkets, convenience stores, and discount stores.

Supplementary notes

*Year ended January 26, 2025.

Figures do not add up to 100 due to rounding.

Citation formats

Italy: sales value share of protein supplements 2024/2025, by type

Published by
T. Ozbun,
Jun 19, 2025

Over the year under review, in Italian food retail, the protein supplement market was dominated by protein bars, which alone accounted for about ** percent of total sales value. Protein powder on the other hand represented close to percent of the market.

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