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In 2015, the sports protein powder product category had a market value of *** billion U.S. dollars, a figure which is expected to grow to **** billion U.S dollars by 2020.

U.S. Protein market

Protein is an essential nutrient that can be found in foods like eggs, beans, meat, fish, and dairy. In recent years a protein-based diet has becoming increasingly popular. As a result, it is a very common ingredient in many workout supplements and energy bars. The sales value of protein and meal replacement supplements in the United States reached **** billion U.S. dollars in 2017, up from **** billion U.S. dollars in 2015.

Protein consumption in the U.S.

The sports nutrition and weight loss supplement market covers a wide variety of different product types which boast a range of benefits. However, the most popular type of sports nutrition supplement in the United States is protein. Nearly ** percent of Americans consume meat as their primary source of protein, followed by eggs and dairy. Only around 10 percent of U.S. consumers rely on protein supplements as their main source of protein.