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Sales volume share of protein bars, powder, and shakes in Italian food retail in 2024/2025*, by store format

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Sources

Release date

April 2025

Region

Italy

Survey time period

Year ending 26 January 2025

Supplementary notes

*Year ended January 26, 2025.

Figures do not add up to 100 due to rounding

Citation formats

Italy: sales volume share of protein supplements 2024/2025, by retail channel

Published by
T. Ozbun,
Jun 19, 2025

During the period under review, in Italian food retail, close to **** of all sales volumes of protein supplements took place in discount stores. Supermarkets followed with a sales volume share of just over ** percent.

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