Prices based on 302 categories of products and reported by retailers on their online sites.
For this reason, the study did not include the retailers Okay, Spar Colruyt grap, Alvo and Proxy Delhaize.
Local stores with surface area below 400 square meters were out of scope.
Citation formats
Average per capita annual spending on private label products in Belgium 2019
In Belgium, the supermarket chain Match registered the highest annual spending on private label products. In 2019, consumers spent euros per capita, on average. Conversely, Lidl discounters reported the lowest spending of store brands products at euros. Data showed that the location of stores was a key factor driving the consumption of consumer goods. For instance, Colryut stores which were close to a sale point of their main competitor Albert Hejin showed a lower annual spending ( euros) than stores which weren't ( euros).
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Gondola - Retail Facts & Trends. (November 27, 2019). Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends. "Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros)." Chart. November 27, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends. (2019). Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends. "Average per Capita Annual Spending on Private Label Products in Belgium in 2019, by Retailer (in Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Nov 2019, /statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
Gondola - Retail Facts & Trends, Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros) ÌÇÐÄÆƽâ°æ, /statistics/1033116/private-label-average-per-capita-annual-spending-belgium/ (last visited July 24, 2026)
Average per capita annual spending on private label products in Belgium in 2019, by retailer (in euros) [Graph], Gondola - Retail Facts & Trends, November 27, 2019. [Online]. Available: /statistics/1033116/private-label-average-per-capita-annual-spending-belgium/
